The smarter way to connect Google Analytics data into BigQuery



Stop wasting hours on CSV exports or writing custom scripts. With Supermetrics, you can automatically move your Google Analytics data into BigQuery and build scalable, analysis-ready datasets — in minutes not hours.



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✓ Automate reporting

✓ Centralize data

✓ Scale analysis

Trusted by 200,000+ companies in 120 countries

Get Google Analytics data to into Looker Studio in 4 simple steps

  • Step 1 - Connect to a data source (e.g. Google Analytics)
  • Step 2 - Connect to BigQuery
  • Step 3 - Create a transfer
  • Step 4 - Automate your report

Automate your Google Analytics to BigQuery

Join 200,000+ marketers who’ve already saved hours every week with Supermetrics.

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What data can you send from Google Analytics data to BigQuery

With the Supermetrics connector, you can export all the key Google Analytics fields into BigQuery, including:

  • Traffic & engagement: Sessions, users, new users, pageviews, bounce rate, session duration, entrances, exits
  • Acquisition data: Channel, source/medium, campaigns, landing pages, referral traffic
  • Audience insights: Device category, browser, OS, country, region, city, demographics (age, gender where available)
  • Conversion tracking: Goal completions, goal value, ecommerce revenue, transactions, conversion rate, custom events
  • Behavior data: Site speed, search terms, exit pages, user flow details

Plus, with historical data loads, you can backfill years of GA data into BigQuery perfect for dashboards with full purchase funnel and year-over-year trend analysis.

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Templates to help you get started in as quick as 5 minutes

Why build from scratch? Our ready-to-use templates give you instant insights into your performance, saving hours of dashboard creation.

Google Analytics 4 reporting template for Looker Studio

Transform your raw data into actionable insights. Visualize and analyze your data to unlock user, channel, page, and campaign insight and communicate complex information clearly using this GA4 template.

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Ecommerce dashboard template for Looker Studio

Analyze how your paid media campaigns are driving conversions for your online store. Track all relevant ecommerce metrics by connecting your web analytics, paid media, and Shopify together.

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See all Google Analytics reporting templates


Easily track your Google Analytics performance with reporting templates powered by Supermetrics connectors. Monitor traffic, engagement, and audience insights - all in one place.

See all templates

The fastest, most reliable way to move your marketing data


Fastest refreshes

Hourly updates so you catch issues instantly.

No data sampling

Get 100% of your data with no limits or missing fields.

Secure & compliant

SOC 2 Type II, SSO and regional hosting keep every record secure.

Custom fit

Composable building blocks fit any organization and scale with growth.

Expert support

24/5 support across time zones when you need it.

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No credit card needed


“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh
Nidhi Parikh
Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet
Mickaël Zollet
Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier
Pascal Coulier
Ecommerce & Omnichannel Marketing at HP

Faster insights, less manual work


Transform the way you report on Google Analytics with real-time BigQuery dashboards powered by Supermetrics.


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