Your marketing data is in Claude. Now make it work.

This almost always comes down to prompt specificity. Claude needs an explicit instruction to know which connector to use and what to fetch — for example: 'Pull last month's spend and ROAS from my Google Ads account.' Vague questions like 'how are my ads doing?' may not trigger the Supermetrics connector automatically.

If you're being specific and still seeing no data, check that your data sources are connected in the Supermetrics Hub. The connector works with whatever sources you've already authenticated there.

This usually means one of two things: either the AI chats destination isn't included in your current licence, or you purchased a different destination — such as Google Sheets — when you upgraded from your trial. Claude and AI chats are a separate destination from reporting tools.

Check your licence in the Supermetrics Hub and confirm that AI chats is listed as a destination. If it's not there, you'll need to add it.

Supermetrics for Claude supports over 200 data sources, but not every platform is available. If your source isn't appearing, it may not be supported yet — or it may not be connected to your Supermetrics account.

Check the full connector list to confirm whether your platform is supported. If it's not listed, you can leave a feature request and the team will consider it for a future release.

If the direct link to the connector doesn't take you to the right place, go to Customize → Connectors inside Claude and search for "Supermetrics Marketing Analytics". The connector will appear — click the + icon to add it and authenticate your account.

First, confirm your licence includes the AI chats destination — not just a reporting destination like Google Sheets or Looker Studio. These are separate products in the Supermetrics platform.

If you purchased the wrong destination by mistake, contact support. The team can help you switch without losing your existing setup.

Yes — as long as your data source supports historical data. Ask explicitly and specify the time periods: 'Pull this month's Google Ads performance and compare it against the same period last year.' For platforms with short data retention windows, available history may be limited.

Treat Claude like a new senior analyst — give it a clear goal, specify which platforms and time period, and tell it exactly what format you want the output in. The more specific the brief, the more useful the response.

If you're unsure where to start, use one of the prompt sequences in the playbook above. They're built to get reliable, specific outputs every time.

If you have multiple accounts connected to the same platform (e.g. two Google Ads accounts), Claude may need you to specify which one. Name the account explicitly in your prompt: 'Pull data from my [account name] Google Ads account.'

For large datasets or accounts with a lot of historical data, breaking the request into a smaller time window first — then asking for analysis separately — tends to produce more accurate results.