Supermetrics for Google Sheets
Connect X (Twitter) Organic to Google Sheets — Organic Social Reporting
Pull X (Twitter) organic post data into Google Sheets. Track impressions, engagements, follower growth, and video performance in auto-refreshing spreadsheets — no more screenshotting analytics.
Why Connect X (Twitter) Organic to Google Sheets?
Get your X Organic data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull post-level engagement data into Google Sheets and build historical performance logs with append mode. No more manual screenshotting from X Analytics.
- Pull X organic data alongside LinkedIn Pages, Facebook Insights, and Instagram metrics. Compare engagement rates across social platforms in one workbook.
- Schedule weekly refreshes and email delivery. Send X organic performance reports to your social team or clients without manual work.
How to Connect X (Twitter) Organic to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for X (Twitter) Organic in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
X (Twitter) Organic Performance Report
Track impressions, engagements, engagement rate, and follower growth over time. Includes top-performing post analysis.
X (Twitter) Content Analysis Report
Analyze post performance by content type. Compare text posts, images, videos, and threads to identify what resonates with your audience.
What X (Twitter) Organic Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full X Organic reporting data — metrics and dimensions you already know from the X Organic interface.
Key Metrics
- Impressions
- Engagements
- Engagement rate
- Likes
- Retweets
- Replies
- Link clicks
- Followers
- Follows
- Unfollows
- Total video views
- Video completion rate
Key Dimensions
- Tweet text
- Tweet type
- Tweet URL
- Account name
- User screen name
- Created date
- Source
- Tweet language
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Social media report templates
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect X (Twitter) Organic alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom X (Twitter) Organic queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your X (Twitter) Organic reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full X (Twitter) Organic history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select X (Twitter) Organic as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for X (Twitter) Organic — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull X (Twitter) Organic data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard X (Twitter) Organic reporting metrics through Supermetrics, including Impressions, Engagements, Engagement rate, Likes, Retweets, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your X (Twitter) Organic data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Tweet text" and "Tweet URL" as dimensions to get post-level performance data. See impressions, engagements, likes, and retweets for each individual tweet.
- Yes. Pull follower count, follows, and unfollows as metrics. Use append mode with a daily schedule to build a historical log of follower growth in your spreadsheet.
Also Connect to Google Sheets
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