Supermetrics for Google Data Studio
Connect X (Twitter) Ads to Google Data Studio — Social Ad Dashboards
Connect X (Twitter) Ads to Google Data Studio for live campaign dashboards. Track engagement, link clicks, video views, and conversions in interactive reports. Compare X Ads performance against other social platforms and share polished reports with stakeholders.
Why Connect X (Twitter) Ads to Google Data Studio?
Build live X Ads dashboards in Google Data Studio that update automatically and share with your team.
Engagement and conversion tracking
Visualize likes, retweets, replies, link clicks, and conversions in Google Data Studio dashboards that update automatically with X Ads data.
Multi-platform social comparison
Place X Ads alongside LinkedIn, Facebook, and TikTok in one dashboard to compare engagement rates and cost efficiency across platforms.
Promoted tweet performance
Analyze which promoted tweets drive the most engagement and conversions with creative-level performance breakdowns.
How to Connect X (Twitter) Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the X (Twitter) Ads connector to begin setup.
- 2
Authorize X (Twitter) Ads
Sign in to your X (Twitter) Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag X Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for X (Twitter) Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
X (Twitter) Ads Performance Dashboard
Complete campaign overview with engagement metrics, link click performance, and conversion tracking across all promoted content.
Social Ads Engagement Comparison
Compare engagement rates, CPE, and conversion efficiency across X, LinkedIn, Facebook, and other social ad platforms.
Reporting Scenarios for X (Twitter) Ads in Google Data Studio
Common reporting use cases that teams build with X Ads data in Google Data Studio.
Promoted Tweet Analysis
Rank promoted tweets by engagement rate, link clicks, and cost per engagement to identify the most effective copy and creative combinations.
Audience Targeting Breakdown
Segment campaign performance by location, language, and device to optimize X Ads targeting for maximum ROI.
What X (Twitter) Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect X (Twitter) Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for X (Twitter) Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your X (Twitter) Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect X (Twitter) Ads to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose X (Twitter) Ads as your data source. Authorize your X (Twitter) Ads account, pick the accounts or profiles you want to report on, and click Connect. Your X (Twitter) Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my X (Twitter) Ads data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all X (Twitter) Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from X (Twitter) Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine X (Twitter) Ads with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend X (Twitter) Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What X (Twitter) Ads metrics and dimensions are available in Google Data Studio?
All standard X (Twitter) Ads reporting fields are available, including Impressions, Engagements, Spend, Engagement rate, Clicks, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use X (Twitter) Ads data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest X (Twitter) Ads numbers without any manual steps.
Can I track X (Twitter) follower growth from ad campaigns in Google Data Studio?
Yes. The follows metric is available, so you can chart follower acquisition from promoted campaigns alongside engagement and conversion metrics in your dashboard.
Does the connector include video view metrics?
Yes. Video views, video completion rates, and other video engagement metrics are available for X Ads video campaigns in Google Data Studio.
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