Supermetrics for Microsoft Copilot
Connect StackAdapt to Microsoft Copilot — Programmatic Performance in Teams
Access your StackAdapt programmatic data inside Microsoft Teams. Ask Copilot about native, display, video, and CTV campaign performance — discuss programmatic strategy with your team in your Microsoft 365 workspace.
Why Connect StackAdapt to Microsoft Copilot?
Analyze your StackAdapt data in Microsoft Copilot with natural language — just ask what you want to know.
Multi-channel programmatic in Teams
Ask Copilot about native, display, video, and CTV programmatic performance — all inside your Microsoft Teams workspace.
Learn more
Multi-channel programmatic in Teams
Ask Copilot about native, display, video, and CTV programmatic performance — all inside your Microsoft Teams workspace.
Native ad creative insights
Ask Copilot which native ad headlines, images, and CTAs drive the best engagement and conversions.
Learn more
Native ad creative insights
Ask Copilot which native ad headlines, images, and CTAs drive the best engagement and conversions.
StackAdapt alongside other programmatic platforms
Compare StackAdapt against DV360, The Trade Desk, or direct social ads in one Teams conversation.
Learn more
StackAdapt alongside other programmatic platforms
Compare StackAdapt against DV360, The Trade Desk, or direct social ads in one Teams conversation.
How to Connect StackAdapt to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for StackAdapt
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
Show me campaign performance by type — native vs display vs video. Which delivers the best CPA?
Compare programmatic channel performance in Teams.
Which native ad headlines have the highest CTR and conversion rate?
Optimize native creative messaging from your Teams workspace.
What is our video completion rate across campaigns? Flag anything below 60%.
Monitor video engagement quality across your programmatic buys.
What StackAdapt Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full StackAdapt reporting data — metrics and dimensions you already know from the StackAdapt interface.
Key Metrics
- Impressions
- Impressions (unique)
- Clicks
- CTR
- Cost
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Video completion rate
Key Dimensions
- Campaign
- Campaign type
- Line item
- Native ad
- Advertiser
- Heading
- Tagline
- Click URL
- Creative URL
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect StackAdapt alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query StackAdapt alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from StackAdapt every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect StackAdapt to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize StackAdapt as a data source. You can then query your StackAdapt data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my StackAdapt data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your StackAdapt credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine StackAdapt data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare StackAdapt performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What StackAdapt metrics can I analyze in Copilot?
You can access all standard StackAdapt reporting metrics through Supermetrics, including Impressions, Impressions (unique), Clicks, CTR, Cost, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect StackAdapt to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector include CTV campaign data?
Yes. StackAdapt data covers native, display, video, audio, and CTV campaign types. You can compare performance across all channels in Copilot.
Can I see native ad creative-level data?
Yes. Headline, tagline, and creative URL data is available so you can analyze which native ad creative elements drive the best results.
Also Connect to Microsoft Copilot
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