Supermetrics for Microsoft Copilot
Connect StackAdapt to Microsoft Copilot — Programmatic Performance in Teams
Access your StackAdapt programmatic data inside Microsoft Teams. Ask Copilot about native, display, video, and CTV campaign performance — discuss programmatic strategy with your team in your Microsoft 365 workspace.
Why Connect StackAdapt to Microsoft Copilot?
Analyze your StackAdapt data in Microsoft Copilot with natural language — just ask what you want to know.
- StackAdapt runs campaigns across native, display, video, audio, and CTV. Copilot lets you query performance across all channel types in plain English and share programmatic insights in your Teams media planning channel.
- Copilot analyzes your StackAdapt native ad performance by heading, tagline, and creative to identify which messaging resonates best. Share creative insights with your team in the same Teams thread.
- Supermetrics connects StackAdapt alongside other programmatic and direct-buy platforms. Ask Copilot to compare CPMs, CPA, and conversion quality across your media mix.
How to Connect StackAdapt to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for StackAdapt
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What StackAdapt Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full StackAdapt reporting data — metrics and dimensions you already know from the StackAdapt interface.
Key Metrics
- Impressions
- Impressions (unique)
- Clicks
- CTR
- Cost
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Video completion rate
Key Dimensions
- Campaign
- Campaign type
- Line item
- Native ad
- Advertiser
- Heading
- Tagline
- Click URL
- Creative URL
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect StackAdapt alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query StackAdapt alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from StackAdapt every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize StackAdapt as a data source. You can then query your StackAdapt data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your StackAdapt credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare StackAdapt performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard StackAdapt reporting metrics through Supermetrics, including Impressions, Impressions (unique), Clicks, CTR, Cost, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. StackAdapt data covers native, display, video, audio, and CTV campaign types. You can compare performance across all channels in Copilot.
- Yes. Headline, tagline, and creative URL data is available so you can analyze which native ad creative elements drive the best results.
Also Connect to Microsoft Copilot
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