Supermetrics for Microsoft Copilot
Connect Criteo to Microsoft Copilot — Retail Media Performance in Teams
Track your Criteo retail media and retargeting performance inside Microsoft Teams. Ask Copilot about ROAS, cost of sale, and product-level conversion data — share commerce media insights with your team in Microsoft 365.
Why Connect Criteo to Microsoft Copilot?
Analyze your Criteo data in Microsoft Copilot with natural language — just ask what you want to know.
Commerce media insights in Teams
Ask Copilot about Criteo ROAS, cost of sale, and average cart value — inside your Microsoft Teams workspace.
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Commerce media insights in Teams
Ask Copilot about Criteo ROAS, cost of sale, and average cart value — inside your Microsoft Teams workspace.
Product category optimization
Ask Copilot which product categories deliver the best ROAS and lowest cost of sale.
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Product category optimization
Ask Copilot which product categories deliver the best ROAS and lowest cost of sale.
Retargeting alongside other channels
Compare Criteo retargeting performance against AdRoll, Facebook, and Google in one Teams conversation.
Learn more
Retargeting alongside other channels
Compare Criteo retargeting performance against AdRoll, Facebook, and Google in one Teams conversation.
How to Connect Criteo to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Criteo
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What is our ROAS and cost of sale by campaign? Which campaigns are above our efficiency target?
Evaluate Criteo campaign profitability in Teams.
Show me average cart value by category. Which product categories drive the largest orders?
Identify high-value product segments for Criteo targeting.
Compare Criteo ROAS against Facebook and Google retargeting campaigns this month.
Benchmark retargeting channel efficiency in one Teams thread.
What Criteo Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Criteo alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Criteo alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Criteo every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Criteo to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Criteo as a data source. You can then query your Criteo data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Criteo data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Criteo credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Criteo data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Criteo performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Criteo metrics can I analyze in Copilot?
You can access all standard Criteo reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Cost, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Criteo to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector include retail media data?
Yes. Criteo data includes both traditional retargeting campaigns and retail media campaigns, with metrics like ROAS, cost of sale, and average cart value.
Can I see product category performance?
Yes. Category name is available as a dimension, so you can break down Criteo performance by product category and identify your most profitable segments.
Also Connect to Microsoft Copilot
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