Supermetrics for Microsoft Copilot
Connect AdRoll to Microsoft Copilot — Retargeting Analytics in Teams
Track your AdRoll retargeting performance inside Microsoft Teams. Ask Copilot about retargeting ROI, audience segment efficiency, and cross-device conversion paths — share retargeting insights with your team in Microsoft 365.
Why Connect AdRoll to Microsoft Copilot?
Analyze your AdRoll data in Microsoft Copilot with natural language — just ask what you want to know.
- AdRoll specializes in retargeting across web and social channels. Ask Copilot about audience segment efficiency, click-through vs view-through conversions, and which retargeting campaigns deliver the best ROI — all in Teams.
- Copilot analyzes conversion rates and CPA by audience segment, helping you identify which retargeting pools — cart abandoners, product viewers, homepage visitors — deserve more or less budget.
- Understand how your retargeting investment relates to prospecting spend by comparing CPA and conversion rates across channels in a single Copilot conversation.
How to Connect AdRoll to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for AdRoll
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What AdRoll Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full AdRoll reporting data — metrics and dimensions you already know from the AdRoll interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- CPM
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- Revenue
- CPA
- ROI
Key Dimensions
- Advertiser
- Campaign
- Campaign type
- Adgroup
- Ad
- Ad type
- Device
- Country
- Placement
- Audience
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect AdRoll alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query AdRoll alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from AdRoll every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize AdRoll as a data source. You can then query your AdRoll data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your AdRoll credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare AdRoll performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard AdRoll reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. AdRoll data includes device-level breakdown so you can analyze retargeting performance across desktop, mobile, and tablet in Copilot.
- Yes. Both click-through and view-through conversions are available, which is important for understanding retargeting's full impact beyond direct click attribution.
Also Connect to Microsoft Copilot
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