Supermetrics for Microsoft Copilot
Connect AdRoll to Microsoft Copilot — Retargeting Analytics in Teams
Track your AdRoll retargeting performance inside Microsoft Teams. Ask Copilot about retargeting ROI, audience segment efficiency, and cross-device conversion paths — share retargeting insights with your team in Microsoft 365.
Why Connect AdRoll to Microsoft Copilot?
Analyze your AdRoll data in Microsoft Copilot with natural language — just ask what you want to know.
Retargeting performance in Teams
Ask Copilot about retargeting ROI, audience reach, and conversion attribution — inside your Microsoft Teams workspace.
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Retargeting performance in Teams
Ask Copilot about retargeting ROI, audience reach, and conversion attribution — inside your Microsoft Teams workspace.
Audience segment optimization
Ask Copilot which retargeting audiences convert best and which have reached diminishing returns.
Learn more
Audience segment optimization
Ask Copilot which retargeting audiences convert best and which have reached diminishing returns.
Retargeting alongside prospecting channels
Compare AdRoll retargeting CPA against prospecting campaigns on Facebook, Google, and TikTok in one Teams thread.
Learn more
Retargeting alongside prospecting channels
Compare AdRoll retargeting CPA against prospecting campaigns on Facebook, Google, and TikTok in one Teams thread.
How to Connect AdRoll to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for AdRoll
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What is our retargeting ROI by audience segment? Which segments have the lowest CPA?
Optimize audience targeting from your Teams workspace.
Show me click-through vs view-through conversions. What percentage of conversions are view-through?
Understand how retargeting ads influence purchases beyond direct clicks.
Compare AdRoll retargeting CPA against Facebook and Google retargeting campaigns.
Benchmark retargeting efficiency across platforms.
What AdRoll Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full AdRoll reporting data — metrics and dimensions you already know from the AdRoll interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- CPM
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- Revenue
- CPA
- ROI
Key Dimensions
- Advertiser
- Campaign
- Campaign type
- Adgroup
- Ad
- Ad type
- Device
- Country
- Placement
- Audience
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect AdRoll alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query AdRoll alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from AdRoll every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect AdRoll to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize AdRoll as a data source. You can then query your AdRoll data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my AdRoll data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your AdRoll credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine AdRoll data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare AdRoll performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What AdRoll metrics can I analyze in Copilot?
You can access all standard AdRoll reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect AdRoll to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector include cross-device data?
Yes. AdRoll data includes device-level breakdown so you can analyze retargeting performance across desktop, mobile, and tablet in Copilot.
Can I see view-through conversion data?
Yes. Both click-through and view-through conversions are available, which is important for understanding retargeting's full impact beyond direct click attribution.
Also Connect to Microsoft Copilot
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