Supermetrics for Microsoft Copilot
Connect Amazon Ads to Microsoft Copilot — Marketplace Ad Analytics in Teams
Bring your Amazon Ads data into Microsoft Teams. Ask Copilot about ACoS, ROAS, keyword performance, and product-level ad efficiency — share marketplace advertising insights with your e-commerce team in your Microsoft 365 workspace.
Why Connect Amazon Ads to Microsoft Copilot?
Analyze your Amazon Ads data in Microsoft Copilot with natural language — just ask what you want to know.
Amazon ad performance in Teams
Ask Copilot about ACoS, TACoS, keyword bids, and product-level ROAS — critical Amazon metrics — inside your Teams workspace.
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Amazon ad performance in Teams
Ask Copilot about ACoS, TACoS, keyword bids, and product-level ROAS — critical Amazon metrics — inside your Teams workspace.
Product-level advertising efficiency
Ask Copilot which ASINs are advertising profitably and which are burning budget.
Learn more
Product-level advertising efficiency
Ask Copilot which ASINs are advertising profitably and which are burning budget.
Amazon alongside other retail media
Compare Amazon Ads performance against Google Shopping, Facebook catalog ads, or Shopify revenue in one Teams conversation.
Learn more
Amazon alongside other retail media
Compare Amazon Ads performance against Google Shopping, Facebook catalog ads, or Shopify revenue in one Teams conversation.
How to Connect Amazon Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Amazon Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What is our ACoS by campaign type — Sponsored Products vs Sponsored Brands vs Sponsored Display?
Compare ad format efficiency on Amazon.
Which keywords have the best conversion rate but highest CPC? Should we adjust bids?
Optimize keyword bidding on Amazon with data from Teams.
Show me new-to-brand orders and sales as a percentage of total. Are we acquiring new customers?
Measure customer acquisition effectiveness on Amazon.
Compare Amazon Ads ROAS to Google Shopping ROAS for our top product categories.
Evaluate retail media channel efficiency in one Teams thread.
What Amazon Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Sales
- ACoS
- ROAS
- CPC
- CTR
- Orders
- Units sold
- Conversion rate
- TACoS
- New-to-brand orders
- New-to-brand sales
- DPV (detail page views)
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- ASIN
- Product title
- Ad format (SP/SB/SD)
- Targeting type
- Placement
- Portfolio name
- Bidding strategy
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Amazon Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Amazon Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Amazon Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Amazon Ads to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Amazon Ads as a data source. You can then query your Amazon Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Amazon Ads data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Amazon Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Amazon Ads data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Amazon Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Amazon Ads metrics can I analyze in Copilot?
You can access all standard Amazon Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Sales, ACoS, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Amazon Ads to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector include Sponsored Brands and Sponsored Display?
Yes. The Amazon Ads connector includes Sponsored Products, Sponsored Brands, and Sponsored Display campaign data. You can compare performance across ad formats in Copilot.
Can I see new-to-brand metrics?
Yes. New-to-brand orders and new-to-brand sales are available, letting you analyze customer acquisition effectiveness on Amazon.
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