Supermetrics for Microsoft Copilot
Connect Amazon Seller Central to Microsoft Copilot — Marketplace Analytics in Teams
Bring your Amazon Seller Central data into Microsoft Teams. Ask Copilot about sales performance, buy box percentage, session data, and product-level metrics — share marketplace insights with your team in Microsoft 365.
Why Connect Amazon Seller Central to Microsoft Copilot?
Analyze your Amazon Seller data in Microsoft Copilot with natural language — just ask what you want to know.
- Seller Central has complex reporting. Copilot simplifies it: ask about your best-selling ASINs, buy box win rate, session-to-order conversion, and refund rates in plain English — then share with your team in Teams.
- Copilot analyzes your Seller Central data by ASIN and product to find listings with optimization opportunities — low buy box percentage, high page views but low conversion, or elevated refund rates.
- Supermetrics connects both Seller Central and Amazon Ads. Ask Copilot about your total ACoS (TACoS) by combining organic sales with ad spend, and evaluate whether advertising is driving incremental sales or cannibalizing organic.
How to Connect Amazon Seller Central to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Amazon Seller Central
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What Amazon Seller Central Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Amazon Seller reporting data — metrics and dimensions you already know from the Amazon Seller interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
View all Amazon Seller Central fields, metrics, and dimensions →
Resources & Guides
How to make marketing data AI-ready
7 Supermetrics use cases for ecommerce
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Amazon Seller Central alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Amazon Seller Central alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Amazon Seller Central every time you ask Microsoft Copilot a question. Always current, always accurate.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Amazon Seller Central as a data source. You can then query your Amazon Seller Central data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
- Yes. Supermetrics uses OAuth-based authentication with your Amazon Seller Central credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Amazon Seller Central performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
- You can access all standard Amazon Seller Central reporting metrics through Supermetrics, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
- Yes. Featured offer (buy box) percentage is available as a metric, so you can track which products win the buy box and identify listings that need optimization.
- Yes. Marketplace name is available as a dimension, so sellers on multiple Amazon marketplaces can compare performance by region.
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