Supermetrics for Claude

Connect Outbrain Amplify to Claude — AI-Powered Analytics

Outbrain

via Supermetrics

Claude

Interrogate your Outbrain Amplify campaigns with natural language — surface top-performing promoted links, pinpoint publisher-level ROI, and dissect content discovery spend without drowning in the Amplify dashboard.

Connect Outbrain to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Outbrain Amplify to Claude?

Ask Claude questions about your Outbrain data and get instant answers.

Analyze Outbrain performance

Ask Claude to break down your Outbrain Amplify data by any dimension — find what works, what doesn't, and where to optimize.

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Claude drills into your content discovery campaigns by promoted link, publisher, section, and platform type. It surfaces which headlines and publishers drive the most clicks at the lowest CPC, and flags underperforming placements eating your budget.

Spot trends and anomalies

Have Claude monitor your Outbrain metrics over time to catch performance shifts before they impact your results.

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Claude compares your Outbrain CTR, CPC, and conversion rate week-over-week and month-over-month, flagging sudden drops in click-through or spikes in cost per conversion before they snowball into wasted spend.

Cross-platform comparison

Compare Outbrain Amplify performance against other platforms in the same conversation to optimize your marketing mix.

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Ask Claude to stack Outbrain against Taboola, Facebook Ads, or Google Display in a single table. It normalizes metrics across native and paid social so you can compare content discovery spend against other channels on equal footing.

Skip the dashboard

Get answers about your Outbrain data in plain English instead of clicking through reports and exporting CSVs.

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Instead of navigating the Amplify dashboard and exporting CSVs, ask Claude for any Outbrain metric in natural language. It returns structured tables you can copy into presentations or share with stakeholders instantly.

How to Connect Outbrain Amplify to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Outbrain Amplify

Authorize Outbrain Amplify when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Outbrain data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Outbrain Amplify

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me Impressions and Clicks by Campaign name for the last 30 days

Get a performance overview of your Outbrain Amplify account.

What Claude returns

Claude returns a table with impressions, clicks, CTR, and spend for each campaign so you can quickly spot which content discovery campaigns are delivering.

Which Campaign name have the highest CTR? Rank the top 10

Identify your best-performing Outbrain Campaign name.

What Claude returns

Claude ranks your campaigns by click-through rate and highlights which promoted link headlines and publisher placements drive the most engagement.

Compare Impressions and Spend month over month. Is performance improving?

Track your Outbrain performance trends over time.

What Claude returns

Claude shows a month-over-month trend table with impression volume and spend, calling out whether your cost efficiency is improving or degrading.

Break down CPM by Country. Where are the biggest gaps?

Find optimization opportunities in your Outbrain Amplify data.

What Claude returns

Claude lists CPM by country so you can identify which geos offer cheaper inventory and where you might be overpaying for reach.

What are my total Spend and Impressions this quarter compared to last quarter?

Quarter-over-quarter performance comparison for Outbrain.

What Claude returns

Claude compares quarterly totals side-by-side and calculates the percentage change in spend and impression volume.

What Outbrain Amplify Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.

Key Metrics

Impressions
Clicks
Spend
CTR
CPM
CPC
Total conversions
Click conversions
View-through conversions
Conversion rate
Total CPA
Total conversions amount

Key Dimensions

Campaign name
Promoted link text
Publisher name
Section name
Platform type
Country
Region
Budget name
Marketer name

View all Outbrain Amplify fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Outbrain Amplify alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Outbrain Amplify every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Outbrain Amplify to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Outbrain Amplify as a data source. You can start querying your Outbrain Amplify data in natural language immediately — no code, no exports, no spreadsheets.

Is my Outbrain Amplify data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Outbrain Amplify credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Outbrain Amplify data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Outbrain Amplify performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Outbrain Amplify metrics can I analyze in Claude?

You can access all standard Outbrain Amplify reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPM, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Outbrain Amplify to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

What Outbrain Amplify data can I analyze in Claude?

Supermetrics pulls all standard Outbrain Amplify reporting metrics and dimensions through the API. This includes Impressions, Clicks, Spend, CTR, CPM, and more. You can break down data by Campaign name, Promoted link text, Publisher name, and other dimensions available in Outbrain.

How often is Outbrain Amplify data refreshed in Claude?

Supermetrics queries your Outbrain Amplify data in real-time when you ask Claude a question. There is no sync delay — you always get the latest data available through the Outbrain Amplify API.