Supermetrics for Google Data Studio
Connect Outbrain Amplify to Google Data Studio — Native Ad Dashboards
Pull Outbrain Amplify data into live Google Data Studio dashboards for native advertising reporting. Track content discovery performance, publisher-level insights, and conversions in interactive reports. Compare native ads with other paid channels.
Why Connect Outbrain Amplify to Google Data Studio?
Build live Outbrain dashboards in Google Data Studio that update automatically and share with your team.
- Track CPC, CTR, and conversion metrics for your native content campaigns across premium publisher placements. See which headlines and creatives drive the most engaged clicks.
- Break down performance by publisher name and section to identify which sites deliver the highest-quality traffic. Cut underperforming placements and scale winners.
- Place Outbrain next to Facebook Ads and Google Ads in a single dashboard to compare cost per engagement and conversion rates across content distribution channels.
How to Connect Outbrain Amplify to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Outbrain Amplify connector to begin setup.
- 2
Authorize Outbrain Amplify
Sign in to your Outbrain Amplify account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Outbrain metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Outbrain Amplify in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Native Content Campaign Dashboard
Track Outbrain campaign performance with CPC trends, CTR by headline, and publisher-level breakdowns. Includes conversion tracking and spend pacing.
Outbrain vs. Taboola Comparison
Side-by-side native advertising performance across both platforms. Compare CPC, engagement quality, and conversion rates to optimize channel allocation.
Reporting Scenarios for Outbrain Amplify in Google Data Studio
Common reporting use cases that teams build with Outbrain data in Google Data Studio.
Creative analysis
Headline A/B Test Report
Compare promoted link headlines by CTR and conversion rate. Identify which messaging angles and content formats drive the most cost-effective engagement from native placements.
Publisher analysis
Publisher Quality Scorecard
Rank Outbrain publisher placements by bounce rate (blended with GA4), time on site, and conversion rate to separate high-value inventory from low-engagement sites.
What Outbrain Amplify Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Outbrain Amplify alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Outbrain Amplify. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Outbrain Amplify data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Outbrain Amplify as your data source. Authorize your Outbrain Amplify account, pick the accounts or profiles you want to report on, and click Connect. Your Outbrain Amplify fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Outbrain Amplify credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Outbrain Amplify through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Outbrain Amplify data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Outbrain Amplify numbers without any manual steps.
- Yes. Supermetrics provides publisher name and section name as dimensions. Build tables ranking publishers by CPC, CTR, and conversions to quickly identify top-performing and underperforming placements.
- Absolutely. Add both Outbrain and Taboola as data sources in your Google Data Studio dashboard. Compare CPC, CTR, and conversion rates side by side to optimize your native advertising budget allocation.
Also Connect to Google Data Studio
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