Supermetrics for Google Data Studio
Connect Taboola to Google Data Studio — Native Content Dashboards
Pull Taboola data into live Google Data Studio dashboards for native content advertising analytics. Track content discovery performance, publisher placements, and conversions in interactive reports. Compare native ad results with other paid channels.
Why Connect Taboola to Google Data Studio?
Build live Taboola dashboards in Google Data Studio that update automatically and share with your team.
Content discovery performance dashboards
Track CPC, CTR, conversions, and ROAS for Taboola content discovery campaigns. See which content items and thumbnails drive the most cost-effective traffic.
Content item and thumbnail analysis
Compare content items by CTR, CPC, and conversion rate. Test different headlines, thumbnails, and branding text to optimize your native advertising creative.
Compare native ads with Outbrain and paid social
Place Taboola alongside Outbrain, Facebook Ads, and Google Ads in a single dashboard to compare cost per engagement and conversion rates across content distribution channels.
How to Connect Taboola to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Taboola connector to begin setup.
- 2
Authorize Taboola
Sign in to your Taboola account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Taboola metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Taboola in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Content Discovery Campaign Dashboard
Track Taboola spend, CPC, CTR, and conversions across campaigns and content items. Includes platform targeting and content provider breakdowns.
Native Ad Platform Comparison
Compare Taboola and Outbrain content discovery performance side by side. CPC, CTR, and conversion rate analysis for native ad budget optimization.
Reporting Scenarios for Taboola in Google Data Studio
Common reporting use cases that teams build with Taboola data in Google Data Studio.
Headline & Thumbnail A/B Testing
Compare Taboola content items by headline and thumbnail CTR. Identify which creative combinations drive the most clicks and conversions at the lowest cost.
Publisher Quality Report
Blend Taboola click data with GA4 bounce rate and time on page to evaluate traffic quality from different content providers. Cut low-quality placements.
What Taboola Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Taboola reporting data — metrics and dimensions you already know from the Taboola interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Spend
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Conversions value
- Viewable impressions
Key Dimensions
- Campaign name
- Content item name
- Content provider
- Branding text
- Status
- Marketing objective
- Platform targeting
- Country targeting
- Item URL
- Thumbnail URL
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Taboola alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Taboola. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Taboola data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Taboola to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Taboola as your data source. Authorize your Taboola account, pick the accounts or profiles you want to report on, and click Connect. Your Taboola fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my Taboola data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all Taboola credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Taboola through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine Taboola with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Taboola data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What Taboola metrics and dimensions are available in Google Data Studio?
All standard Taboola reporting fields are available, including Impressions, Clicks, CTR, Spend, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use Taboola data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Taboola numbers without any manual steps.
Can I see content item performance from Taboola in Google Data Studio?
Yes. Content item name, thumbnail URL, and branding text are available as dimensions. Build content performance tables comparing headlines and thumbnails by CTR and conversion rate.
Can I compare Taboola with Outbrain in one dashboard?
Absolutely. Add both platforms as data sources in your Google Data Studio dashboard. Compare CPC, CTR, and conversion rates side by side to optimize your native advertising budget allocation.
Also Connect to Google Data Studio
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