Supermetrics for BigQuery
Connect Outbrain Amplify to BigQuery — Content Discovery at Warehouse Scale
Move your Outbrain Amplify campaign data into BigQuery. Analyze promoted link performance, publisher-level ROI, and content discovery spend with SQL.
Why Connect Outbrain Amplify to BigQuery?
Warehouse your Outbrain data in BigQuery for unlimited historical analysis and cross-source SQL.
Publisher-level ROI
Track CPC and conversion rates by publisher to optimize your content discovery placements.
Headline performance analysis
Analyze CTR by promoted link text to identify which headlines drive the most engagement.
Cross-channel native comparison
JOIN Outbrain data with Facebook and Google Display to compare native and social content distribution.
How to Connect Outbrain Amplify to BigQuery
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and BigQuery as your destination.
- 2
Authorize and configure
Connect your data source account, choose your BigQuery project and dataset, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into BigQuery automatically.
Outbrain Amplify Data Schema in BigQuery
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Outbrain data looks like in BigQuery.
Data Freshness & Scheduling
Outbrain data typically available within 6-12 hours. Daily transfers recommended.
What Outbrain Amplify Data Can You Pull into BigQuery?
Supermetrics gives BigQuery access to your full Outbrain reporting data — metrics and dimensions you already know from the Outbrain interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPM
- CPC
- Total conversions
- Click conversions
- View-through conversions
- Conversion rate
- Total CPA
- Total conversions amount
Key Dimensions
- Campaign name
- Promoted link text
- Publisher name
- Section name
- Platform type
- Country
- Region
- Budget name
- Marketer name
Resources & Guides
Why Supermetrics for BigQuery?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in BigQuery — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Managed Schema
Supermetrics creates and maintains your Outbrain Amplify tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Outbrain Amplify data as you need without worrying about cost spikes.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Outbrain Amplify to BigQuery with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Outbrain Amplify as the source and BigQuery as the destination. Authorize your Outbrain Amplify account, choose your BigQuery project and dataset, pick the fields you want, set a schedule, and start the transfer. No code or SQL knowledge required — Supermetrics creates and manages the tables automatically.
Is my Outbrain Amplify data secure when transferring to BigQuery?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Outbrain Amplify credentials are encrypted at rest and in transit. Data flows directly from the Outbrain Amplify API to your own BigQuery project — Supermetrics does not store your marketing data on its servers. Your BigQuery IAM policies control who can access the tables.
Can I combine Outbrain Amplify data with other sources in BigQuery?
That is one of the biggest advantages of warehousing your data. Once Outbrain Amplify lands in BigQuery, you can JOIN it with any other table — GA4 sessions, CRM deals, revenue data, other ad platforms — using standard SQL. Supermetrics supports 170+ data sources, and they all land in the same BigQuery project for easy cross-source analysis.
What Outbrain Amplify metrics and dimensions are available in BigQuery?
All standard Outbrain Amplify reporting fields are available, including Impressions, Clicks, Spend, CTR, CPM, CPC, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data.
How fresh is Outbrain Amplify data in BigQuery?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly.
What Outbrain data is available?
All standard Outbrain Amplify reporting metrics and dimensions, including impressions, clicks, spend, and conversions.
Can I analyze by publisher?
Yes. Publisher name and section name are available as dimensions for placement-level analysis.
Also Connect to BigQuery
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