Supermetrics for Google Data Studio
Connect Marketo to Google Data Studio — Marketing Automation Dashboards
Connect Marketo to Google Data Studio for live marketing automation dashboards. Track program performance, lead scoring, and email engagement in interactive reports. Blend Marketo with CRM data for end-to-end marketing attribution.
Why Connect Marketo to Google Data Studio?
Build live Marketo dashboards in Google Data Studio that update automatically and share with your team.
- Track program membership, success rates, and costs across marketing programs. Visualize lead scoring distributions and lead source performance to optimize your marketing automation.
- Monitor email open rates, click rates, and bounce rates across Marketo campaigns and programs. See which nurture sequences drive the highest engagement and pipeline impact.
- Combine Marketo program performance with Salesforce pipeline data to track marketing-sourced revenue. Calculate cost per MQL, SQL, and closed deal by program.
How to Connect Marketo to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Marketo connector to begin setup.
- 2
Authorize Marketo
Sign in to your Marketo account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Marketo metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Marketo in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Marketing Program Dashboard
Track Marketo program membership, success rates, and cost per member across channels and program types. Includes lead source and lead score distribution analysis.
Email Nurture Performance Report
Monitor Marketo email engagement rates across campaigns and programs. Track open rates, click rates, and deliverability for marketing automation sequences.
Reporting Scenarios for Marketo in Google Data Studio
Common reporting use cases that teams build with Marketo data in Google Data Studio.
ROI analysis
Program ROI Analysis
Calculate cost per program success and track program ROI by type and channel. Identify which marketing programs deliver the most pipeline value per dollar spent.
Attribution analysis
Lead Source Attribution Dashboard
Blend Marketo lead source data with Salesforce opportunity data to track which sources generate the most pipeline. Calculate cost per MQL and cost per opportunity by source.
What Marketo Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Marketo reporting data — metrics and dimensions you already know from the Marketo interface.
Key Metrics
- Leads
- Average lead score
- Program total members
- Program successes
- Program success percentage
- Program total cost
- Program cost per member
- Email sent
- Email open rate
- Email clicks (unique)
- Email bounce rate
- Email unsubscribe rate
Key Dimensions
- Lead company
- Lead source
- Lead status
- Lead score
- Lead industry
- Program name
- Program type
- Program channel
- Campaign name
- Email name
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Marketo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Marketo with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Marketo data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Marketo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Marketo as your data source. Authorize your Marketo account, pick the accounts or profiles you want to report on, and click Connect. Your Marketo fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Marketo credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Marketo through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Marketo data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Marketo reporting fields are available, including Leads, Average lead score, Program total members, Program successes, Program success percentage, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Marketo numbers without any manual steps.
- Yes. Program name, type, channel, and success metrics are available. Build program performance tables showing membership, success rates, and cost per member. Compare program types to optimize your marketing mix.
- Absolutely. Lead score and lead status are available as dimensions. Build lead score distribution charts and track how lead scoring correlates with program engagement and pipeline conversion.
Also Connect to Google Data Studio
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