Supermetrics for Snowflake
Connect HubSpot to Snowflake — Pipeline Intelligence at Scale
Load HubSpot CRM deals, contacts, and email campaign data into Snowflake for pipeline and marketing analytics.
Why Connect HubSpot to Snowflake?
Warehouse your HubSpot data in Snowflake for unlimited historical analysis and cross-source SQL.
Time travel for pipeline auditing
Snowflake Time Travel lets you query your HubSpot deal table as it existed at any past point. Investigate when a deal stage changed, reconcile pipeline reports with stakeholders who saw different numbers last week, and recover from accidental data issues.
Secure Data Sharing with board and investors
Share governed, read-only views of pipeline health with board members or investors via Snowflake Secure Data Sharing. They see live, always-current data in their own Snowflake account — no CSV exports, no stale decks.
Clone pipeline for forecasting experiments
Zero-copy clone your HubSpot dataset to test new scoring models, forecast assumptions, or deal stage definitions. The clone is instant, costs nothing, and does not affect production pipeline reports.
How to Connect HubSpot to Snowflake
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Snowflake as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Snowflake account identifier and warehouse details, choose your database and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Snowflake automatically.
HubSpot Data Schema in Snowflake
Supermetrics creates and maintains clean, typed tables automatically. Here's what your HubSpot data looks like in Snowflake.
Data Freshness & Scheduling
HubSpot data is typically available in Snowflake within 3-6 hours of the sync schedule.
What HubSpot Data Can You Pull into Snowflake?
Supermetrics gives Snowflake access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
Why Supermetrics for Snowflake?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Snowflake — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated HubSpot records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much HubSpot data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect HubSpot to Snowflake with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select HubSpot as the source and Snowflake as the destination. Authorize your HubSpot account, enter your Snowflake account identifier, warehouse, database, and schema details, select the fields you need, set a schedule, and start the transfer. No Snowpipe configuration or custom staging areas required — Supermetrics handles everything end to end. You can even spin up a dedicated Snowflake virtual warehouse for your marketing loads so they never compete with other workloads for compute.
Is my HubSpot data secure when transferring to Snowflake?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All HubSpot credentials are encrypted at rest and in transit. Data flows directly from the HubSpot API into your Snowflake account — Supermetrics does not store your marketing data. Snowflake adds its own defense-in-depth: network policies restrict access by IP, role-based access control governs who can query which tables, and all data is AES-256 encrypted at rest with automatic key rotation. If something goes wrong, Snowflake Time Travel lets you restore tables to any point within your retention window.
Can I combine HubSpot data with other sources in Snowflake?
That is one of the most powerful reasons to use Snowflake. Once HubSpot data lands in your account, you can JOIN it with any other table — GA4 exports, CRM data, revenue tables — using standard SQL. Want to enrich your analysis further? Browse the Snowflake Marketplace for ready-to-query third-party datasets (demographics, weather, economic indicators) and combine them with your marketing data instantly — no ETL, no data movement. Supermetrics supports 170+ data sources that all land in the same Snowflake database, and Secure Data Sharing lets you publish governed datasets to partners or other business units without copying a single byte.
What HubSpot metrics and dimensions are available in Snowflake?
All standard HubSpot reporting fields are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, Amount won, and many more. You choose exactly which metrics and dimensions to transfer during setup, and you can modify the selection at any time without affecting historical data already loaded. Need to test a schema change? Use Snowflake's zero-copy cloning to create an instant clone of your marketing database, experiment freely, and drop the clone when you are done — no extra storage cost, no risk to production tables.
How fresh is HubSpot data in Snowflake?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Snowflake. Most users run daily transfers so yesterday's complete data is ready each morning. Incremental loading ensures only new and updated records are transferred, keeping warehouse credits low and load times fast. Because Snowflake separates storage from compute, you can scale your virtual warehouse up during heavy load windows and back down afterward — paying only for the seconds of compute you actually use.
Which HubSpot hubs are supported?
The connector supports HubSpot Marketing Hub, Sales Hub, and CRM data including contacts, companies, deals, email campaigns, forms, and landing pages.
Does the connector support HubSpot custom properties?
Yes. Custom properties for contacts, companies, and deals are available as fields you can load into Snowflake.
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