Supermetrics for Google Sheets
Connect HubSpot to Google Sheets — CRM & Marketing Reports
Pull HubSpot deals, contacts, email campaigns, and form data into Google Sheets. Track pipeline health, MQL-to-SQL conversion rates, and email engagement with automated spreadsheet reports.
Why Connect HubSpot to Google Sheets?
Get your HubSpot data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull deal stages, close rates, and pipeline value into a spreadsheet. Use formulas to calculate conversion rates between stages and flag stalled deals.
- Track open rates, click rates, and unsubscribes across HubSpot email campaigns. Build trend reports to identify engagement patterns over time.
- Pull MQL, SQL, and deal data into the same sheet. Use VLOOKUP to trace leads from first touch through to closed-won revenue.
How to Connect HubSpot to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for HubSpot in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Pipeline Health Report
Track deal stages, conversion rates, and pipeline value by owner and source.
Email Campaign Report
Monitor open rates, click rates, and engagement trends across all HubSpot email campaigns.
What HubSpot Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Supermetrics + HubSpot integration
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect HubSpot alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom HubSpot queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your HubSpot reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select HubSpot as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for HubSpot — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull HubSpot data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard HubSpot reporting metrics through Supermetrics, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your HubSpot data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Supermetrics connects to HubSpot Marketing Hub, Sales Hub, and CRM data. This includes contacts, companies, deals, email marketing, forms, landing pages, and blog analytics.
- Yes. Supermetrics supports HubSpot custom properties for contacts, companies, and deals. Your custom fields are available as dimensions in queries.
Also Connect to Google Sheets
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