Supermetrics for Google Sheets
Connect Salesforce to Google Sheets — CRM Pipeline Reports
Pull Salesforce opportunity, lead, and campaign data into Google Sheets. Track pipeline health, win rates, and deal velocity with automated refreshes — no SOQL or Salesforce report builder required.
Why Connect Salesforce to Google Sheets?
Get your Salesforce data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull deal stages, amounts, and win rates into Sheets. Use formulas to calculate stage conversion rates and flag stalled deals without touching the Salesforce report builder.
- Track win rates, deal sizes, and cycle times by rep in a spreadsheet. Use conditional formatting to highlight top performers and coaching opportunities.
- Pull Salesforce campaign data alongside ad platform spend into the same workbook. Calculate true cost per closed-won deal by marketing channel.
How to Connect Salesforce to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Salesforce in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Pipeline Health Report
Track opportunity stages, conversion rates, and pipeline value by owner and lead source.
Sales Team Scorecard
Compare win rates, deal sizes, and cycle times across reps for performance reviews.
What Salesforce Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Salesforce reporting data — metrics and dimensions you already know from the Salesforce interface.
Key Metrics
- Opportunity count
- Amount won
- Hit rate
- Average amount per opportunity
- Age (days)
- Leads count
- Amount
- Expected revenue
- Probability
Key Dimensions
- Opportunity stage
- Account name
- Account industry
- Owner
- Lead source
- Product name
- Close date
- Campaign name
- Case type
- Case priority
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Salesforce alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Salesforce queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Salesforce reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Salesforce. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Salesforce as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Salesforce — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Salesforce data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Salesforce reporting metrics through Supermetrics, including Opportunity count, Amount won, Hit rate, Average amount per opportunity, Age (days), and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Salesforce data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Supermetrics supports standard Salesforce objects including Opportunities, Accounts, Contacts, Leads, Campaigns, Cases, and Tasks. Custom objects may also be available.
- Yes. Custom fields on standard objects are typically available through the Supermetrics connector. Your custom opportunity stages, lead scores, and account fields can be queried.
Also Connect to Google Sheets
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