Supermetrics for Google Sheets
Connect Mailchimp to Google Sheets — Email Campaign Reports
Pull Mailchimp campaign metrics, subscriber data, and automation performance into Google Sheets. Track open rates, click rates, and revenue attribution with automated refreshes — your email analytics in spreadsheet form.
Why Connect Mailchimp to Google Sheets?
Get your Mailchimp data flowing into Google Sheets with automatic refreshes and zero manual work.
Campaign performance tracking
Pull open rates, click rates, and revenue for every campaign into Sheets. Sort by click-to-open rate to find the emails that actually drive action.
Subject line analysis
Build a spreadsheet of all your subject lines alongside their open rates. Use formulas to identify patterns in length, word choice, and personalization that correlate with higher opens.
Subscriber health monitoring
Track list growth, unsubscribes, and bounce rates over time. Conditional formatting highlights deliverability risks before they tank your sender reputation.
How to Connect Mailchimp to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Mailchimp in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Email Campaign Report
Track open rates, click rates, unsubscribes, and revenue across all Mailchimp campaigns.
List Health Dashboard
Monitor subscriber growth, bounce rates, and engagement trends over time.
What Mailchimp Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Mailchimp reporting data — metrics and dimensions you already know from the Mailchimp interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Bounce rate
- Unsubscribe rate
- Unique opens
- Unique clicks
- Total opens
- Revenue
- Orders
- Spam complaints
- Forwards
- Delivery rate
Key Dimensions
- Campaign name
- Campaign type
- Subject line
- Send date
- List name
- Automation name
- Email client
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Mailchimp alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Mailchimp queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Mailchimp reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Mailchimp. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Mailchimp to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Mailchimp as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Mailchimp data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Mailchimp — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Mailchimp data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Mailchimp data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Mailchimp metrics can I pull into Google Sheets?
You can access all standard Mailchimp reporting metrics through Supermetrics, including Emails sent, Open rate, Click rate, Bounce rate, Unsubscribe rate, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Mailchimp in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Mailchimp data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Does it include automation data?
Yes. Supermetrics pulls data from both one-time campaigns and automated email sequences in Mailchimp, including per-email metrics within automation workflows.
Can I track e-commerce revenue?
Yes. If you have Mailchimp connected to your e-commerce platform, revenue and order data attributed to email campaigns is available for analysis.
Also Connect to Google Sheets
Ready to Connect Mailchimp to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.