Supermetrics for Google Sheets
Connect Klaviyo to Google Sheets — E-commerce Email & SMS Reports
Pull Klaviyo flow performance, campaign engagement, and SMS data into Google Sheets. Track revenue per recipient, compare email vs SMS effectiveness, and monitor flow step performance with automated refreshes.
Why Connect Klaviyo to Google Sheets?
Get your Klaviyo data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull revenue per recipient for every Klaviyo flow into Sheets. Sort welcome series, abandoned cart, and post-purchase flows by ROI to prioritize optimization.
- Track click rates, conversion rates, and revenue per recipient for both channels in a spreadsheet. Use formulas to calculate which channel works better for each flow type.
- Pull per-step metrics for each flow into Sheets. Spot the exact email where engagement drops off and needs revision.
How to Connect Klaviyo to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Klaviyo in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Flow Performance Report
Track revenue per recipient, placed order rate, and engagement metrics for each Klaviyo flow.
Email vs SMS Report
Compare email and SMS channel performance on engagement, conversions, and revenue.
What Klaviyo Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Revenue per recipient
- Bounce rate
- Unsubscribe rate
- Received SMS
- Clicked SMS
- Unsubscribed from SMS
- Spam complaint rate
- Emails delivered
- Unique opens
- Unique clicks
Key Dimensions
- Campaign name
- Flow name
- Flow email/SMS step
- Subject line
- Segment
- List
- Tag
- Send date
- Channel (Email/SMS)
- Template
- Product name
- Customer segment
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Klaviyo alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Klaviyo queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Klaviyo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Klaviyo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Klaviyo as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Klaviyo — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Klaviyo data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Klaviyo reporting metrics through Supermetrics, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Klaviyo data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics pulls both email and SMS data from Klaviyo, including SMS-specific metrics like delivery rate, click rate, and revenue attributed to SMS campaigns and flows.
- Yes. Connect both Klaviyo and Shopify to analyze email marketing revenue against total store revenue, customer lifetime value by acquisition channel, and more.
Also Connect to Google Sheets
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