Supermetrics for Azure SQL
Connect HubSpot to Azure SQL Database — CRM Analytics in Azure
Load HubSpot CRM deals, contacts, and email campaign data into Azure SQL Database for pipeline and marketing analytics.
Why Connect HubSpot to Azure SQL Database?
Warehouse your HubSpot data in Azure SQL Database for unlimited historical analysis and cross-source SQL.
Full-funnel visibility
Join HubSpot deal data with ad spend tables in Azure SQL Database to calculate true cost per closed deal across all channels.
Pipeline trend analysis
Use T-SQL to analyze deal velocity, stage conversion rates, and pipeline value trends over time.
Automated incremental loading
Supermetrics handles schema creation and incremental updates — no custom Glue crawlers required.
How to Connect HubSpot to Azure SQL Database
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure SQL Database as your destination.
- 2
Authorize and configure
Connect your data source account, provide your Azure SQL connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure SQL automatically.
HubSpot Data Schema in Azure SQL Database
Supermetrics creates and maintains clean, typed tables automatically. Here's what your HubSpot data looks like in Azure SQL Database.
Data Freshness & Scheduling
HubSpot data is typically available in Azure SQL Database within 3-6 hours of the sync schedule.
What HubSpot Data Can You Pull into Azure SQL Database?
Supermetrics gives Azure SQL Database access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
Why Supermetrics for Azure SQL Database?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure SQL Database — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated HubSpot records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much HubSpot data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect HubSpot to Azure SQL Database with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select HubSpot as the source and Azure SQL Database as the destination. Authorize your HubSpot account, provide your Azure SQL connection string, choose the fields you want, set a schedule, and start the transfer. Supermetrics writes data using optimized T-SQL bulk operations, so no custom ETL code, stored procedures, or Azure Data Factory pipelines are required — tables are created and managed automatically with full SQL Server compatibility.
Is my HubSpot data secure when transferring to Azure SQL Database?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All HubSpot credentials are encrypted at rest and in transit. Data flows directly from the HubSpot API to your own Azure SQL Database — Supermetrics does not store your marketing data on its servers. Azure SQL Database provides multiple security layers: Transparent Data Encryption (TDE) encrypts data at rest automatically, Azure AD authentication replaces passwords with enterprise identity, row-level security restricts which teams see which data, and Advanced Threat Protection monitors for anomalous access patterns. Your marketing data gets the same enterprise security as any mission-critical Azure workload.
Can I combine HubSpot data with other sources in Azure SQL Database?
That is one of the biggest advantages of storing marketing data in Azure SQL Database. Once HubSpot lands in your database, you can JOIN it with any other table — CRM records, ERP data, product catalogs, other ad platforms — using familiar T-SQL, the same query language your team already knows from SQL Server. Because Azure SQL Database is fully compatible with the SQL Server ecosystem, you can connect Power BI, SSRS, Excel, or any ODBC/JDBC tool directly. Supermetrics supports 170+ data sources that can all land in the same database for unified analysis.
What HubSpot metrics and dimensions are available in Azure SQL Database?
All standard HubSpot reporting fields are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, Amount won, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. Azure SQL Database supports columnstore indexes for analytics workloads — if your HubSpot tables grow large, adding a clustered columnstore index can speed up aggregation queries by 10x or more, bringing warehouse-class performance to a managed relational database.
How fresh is HubSpot data in Azure SQL Database?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. Azure SQL Database scales compute independently of storage, so you can temporarily bump to a higher service tier during peak load windows and scale back down when transfers finish, keeping costs predictable.
Which HubSpot hubs are supported?
The connector supports HubSpot Marketing Hub, Sales Hub, and CRM data including contacts, companies, deals, email campaigns, forms, and landing pages.
Does the connector support HubSpot custom properties?
Yes. Custom properties for contacts, companies, and deals are available as fields you can load into Redshift.
Also Connect to Azure SQL Database
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