Supermetrics for Azure SQL
Connect Salesforce to Azure SQL Database — CRM Intelligence in Azure
Load Salesforce opportunity, lead, and campaign data into Azure SQL Database for pipeline and revenue analytics.
Why Connect Salesforce to Azure SQL Database?
Warehouse your Salesforce data in Azure SQL Database for unlimited historical analysis and cross-source SQL.
- Query Salesforce opportunities with T-SQL for deal velocity, stage conversion rates, and revenue forecasting.
- Join Salesforce deals with ad platform spend in Azure SQL Database to calculate true cost per closed deal across channels.
- Feed Salesforce data into Power BI, SageMaker, and other AWS services directly from Redshift.
How to Connect Salesforce to Azure SQL Database
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure SQL Database as your destination.
- 2
Authorize and configure
Connect your data source account, provide your Azure SQL connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure SQL automatically.
Salesforce Data Schema in Azure SQL Database
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Salesforce data looks like in Azure SQL Database.
Data Freshness & Scheduling
Salesforce data is typically available in Azure SQL Database within 3-6 hours of the sync schedule.
What Salesforce Data Can You Pull into Azure SQL Database?
Supermetrics gives Azure SQL Database access to your full Salesforce reporting data — metrics and dimensions you already know from the Salesforce interface.
Key Metrics
- Opportunity count
- Amount won
- Hit rate
- Average amount per opportunity
- Age (days)
- Leads count
- Amount
- Expected revenue
- Probability
Key Dimensions
- Opportunity stage
- Account name
- Account industry
- Owner
- Lead source
- Product name
- Close date
- Campaign name
- Case type
- Case priority
Resources & Guides
Marketing data warehousing 101
Build vs. buy: data pipeline decisions
The marketing analytics roadmap
Why Supermetrics for Azure SQL Database?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure SQL Database — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Salesforce records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Salesforce data as you need without worrying about cost spikes.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Salesforce. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Log into the Supermetrics Hub, create a new data transfer, select Salesforce as the source and Azure SQL Database as the destination. Authorize your Salesforce account, provide your Azure SQL connection string, choose the fields you want, set a schedule, and start the transfer. Supermetrics writes data using optimized T-SQL bulk operations, so no custom ETL code, stored procedures, or Azure Data Factory pipelines are required — tables are created and managed automatically with full SQL Server compatibility.
- Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Salesforce credentials are encrypted at rest and in transit. Data flows directly from the Salesforce API to your own Azure SQL Database — Supermetrics does not store your marketing data on its servers. Azure SQL Database provides multiple security layers: Transparent Data Encryption (TDE) encrypts data at rest automatically, Azure AD authentication replaces passwords with enterprise identity, row-level security restricts which teams see which data, and Advanced Threat Protection monitors for anomalous access patterns. Your marketing data gets the same enterprise security as any mission-critical Azure workload.
- That is one of the biggest advantages of storing marketing data in Azure SQL Database. Once Salesforce lands in your database, you can JOIN it with any other table — CRM records, ERP data, product catalogs, other ad platforms — using familiar T-SQL, the same query language your team already knows from SQL Server. Because Azure SQL Database is fully compatible with the SQL Server ecosystem, you can connect Power BI, SSRS, Excel, or any ODBC/JDBC tool directly. Supermetrics supports 170+ data sources that can all land in the same database for unified analysis.
- All standard Salesforce reporting fields are available, including Opportunity count, Amount won, Hit rate, Average amount per opportunity, Age (days), Leads count, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. Azure SQL Database supports columnstore indexes for analytics workloads — if your Salesforce tables grow large, adding a clustered columnstore index can speed up aggregation queries by 10x or more, bringing warehouse-class performance to a managed relational database.
- Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. Azure SQL Database scales compute independently of storage, so you can temporarily bump to a higher service tier during peak load windows and scale back down when transfers finish, keeping costs predictable.
- The connector supports opportunities, leads, accounts, contacts, campaigns, cases, and custom objects. Standard and custom fields are available.
- Yes. Incremental loads capture deal stage changes, so you can build pipeline progression and stage duration analyses with SQL.
Also Connect to Azure SQL Database
Ready to Connect Salesforce to Azure SQL Database?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.