Supermetrics for Google Data Studio
Connect Google Trends to Google Data Studio — Trend Analysis Dashboards
Connect Google Trends to Google Data Studio for live search interest and trend dashboards. Visualize keyword popularity, regional interest, and trending topics in interactive reports. Blend trend data with ad and SEO metrics for market intelligence.
Why Connect Google Trends to Google Data Studio?
Build live Google Trends dashboards in Google Data Studio that update automatically and share with your team.
- Visualize search interest over time for your brand, products, and industry terms. Identify seasonal patterns and demand spikes to time campaigns perfectly.
- Chart search interest by country, region, and city. Discover which markets show the most demand for your products and where competitor interest is growing.
- Join Google Trends interest data with Google Ads and Search Console metrics to correlate search demand with campaign performance and organic traffic.
How to Connect Google Trends to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Trends connector to begin setup.
- 2
Authorize Google Trends
Sign in to your Google Trends account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Google Trends metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Trends in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Brand Interest Tracker
Monitor search interest for your brand and competitor brands over time. Includes regional interest maps, related queries, and trending topic alerts.
Seasonal Demand Dashboard
Track search interest seasonality for your product categories. Identify peak demand periods and plan campaign timing based on historical search interest patterns.
Reporting Scenarios for Google Trends in Google Data Studio
Common reporting use cases that teams build with Google Trends data in Google Data Studio.
Competitive analysis
Share of Search Analysis
Compare relative search interest between your brand and competitors over time. Share of search is a leading indicator of market share — track it to predict demand shifts.
Trend discovery
Trending Topics and Related Queries
Surface rising search queries related to your industry. Identify emerging trends to inform content strategy, product development, and ad targeting.
What Google Trends Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Google Trends reporting data — metrics and dimensions you already know from the Google Trends interface.
Key Metrics
- Interest (0-100 score)
- Interest over time
- Interest by region
- Interest by city
- Interest by DMA
- Related query interest
- Topic interest
- Trending search interest
Key Dimensions
- Search term
- Country
- Region
- DMA
- City
- Related query
- Topic title
- Topic type
- Date
- Hour
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Trends alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Google Trends with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Trends data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Google Trends dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Trends as your data source. Authorize your Google Trends account, pick the accounts or profiles you want to report on, and click Connect. Your Google Trends fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Google Trends credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Trends through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Trends data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Google Trends reporting fields are available, including Interest (0-100 score), Interest over time, Interest by region, Interest by city, Interest by DMA, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Trends numbers without any manual steps.
- Yes. Add multiple search terms and visualize their relative interest scores over time. Compare your brand terms against competitors or product categories to measure share of search interest.
- Absolutely. Country, region, DMA, and city dimensions are available. Build geo maps showing where search interest is highest and identify emerging markets for your products.
Also Connect to Google Data Studio
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