Supermetrics for Google Data Studio
Connect Semrush Analytics to Google Data Studio — SEO & Competitive Dashboards
Connect Semrush to Google Data Studio for live SEO and competitive analysis dashboards. Track keyword rankings, organic traffic estimates, and competitor visibility in interactive reports. Blend Semrush with Search Console for comprehensive SEO reporting.
Why Connect Semrush Analytics to Google Data Studio?
Build live Semrush dashboards in Google Data Studio that update automatically and share with your team.
- Chart keyword positions, position changes, and organic traffic estimates over time. Spot ranking gains and losses immediately and correlate them with content or algorithm changes.
- Compare your domain's organic keyword count, traffic, and traffic cost against competitors in a single dashboard. See where rivals are gaining ground and where you lead.
- Join Semrush estimated traffic with Google Search Console actual clicks and impressions to validate ranking data and get the full picture of your search visibility.
How to Connect Semrush Analytics to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Semrush Analytics connector to begin setup.
- 2
Authorize Semrush Analytics
Sign in to your Semrush Analytics account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Semrush metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Semrush Analytics in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
SEO Keyword Ranking Tracker
Monitor keyword positions, position changes, and organic traffic estimates across your tracked keywords. Includes trend charts and position distribution analysis.
Competitive SEO Analysis
Compare your organic visibility against competitors by keyword count, traffic estimates, and traffic cost. Identify keyword gaps and opportunities.
Reporting Scenarios for Semrush Analytics in Google Data Studio
Common reporting use cases that teams build with Semrush data in Google Data Studio.
Ranking analysis
Position Distribution Chart
Visualize what percentage of your keywords rank in positions 1-3, 4-10, 11-20, and 20+. Track how the distribution shifts over time to measure overall SEO progress.
Value analysis
Organic Traffic Value Dashboard
Track the estimated dollar value of your organic traffic using Semrush traffic cost data. Show stakeholders the equivalent PPC spend your organic rankings are saving.
What Semrush Analytics Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Semrush reporting data — metrics and dimensions you already know from the Semrush interface.
Key Metrics
- Organic keywords
- Organic traffic
- Organic cost
- Adwords keywords
- Adwords traffic
- Adwords cost
- Interest over time
- CPC
- Competition
- Position difference
- Traffic (%)
- Traffic cost (%)
Key Dimensions
- Domain
- Keyword
- Position
- Previous position
- URL
- Database
- Trends
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Semrush Analytics alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Semrush Analytics with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Semrush Analytics data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Semrush Analytics dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Semrush Analytics as your data source. Authorize your Semrush Analytics account, pick the accounts or profiles you want to report on, and click Connect. Your Semrush Analytics fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Semrush Analytics credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Semrush Analytics through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Semrush Analytics data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Semrush Analytics reporting fields are available, including Organic keywords, Organic traffic, Organic cost, Adwords keywords, Adwords traffic, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Semrush Analytics numbers without any manual steps.
- Yes. Semrush provides domain-level data, so you can add multiple domains and compare organic keyword counts, traffic estimates, and top-ranking URLs side by side in a single dashboard.
- Absolutely. Use Google Data Studio data blending to join Semrush keyword positions with Search Console clicks and impressions on shared keys like keyword or URL. Get both estimated and actual search performance in one view.
Also Connect to Google Data Studio
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