Supermetrics for Azure Synapse
Connect Google Analytics 4 to Azure Synapse — Web Analytics on Azure
Load GA4 session, event, and conversion data into Azure Synapse for web analytics with full SQL power.
Why Connect Google Analytics 4 to Azure Synapse?
Warehouse your GA4 data in Azure Synapse for unlimited historical analysis and cross-source SQL.
Escape GA4 data retention limits
GA4 retains detailed data for 14 months max. Redshift stores it indefinitely for long-term trend analysis.
Join with ad spend data
Combine GA4 sessions with Google Ads, Facebook Ads, and other spend data in Azure Synapse for true cost-per-session analysis.
Spectrum for data lake queries
Query GA4 data alongside raw clickstream logs in S3 via PolyBase without loading everything.
How to Connect Google Analytics 4 to Azure Synapse
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure Synapse Analytics as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Synapse workspace endpoint and credentials, choose your dedicated SQL pool and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure Synapse automatically.
Google Analytics 4 Data Schema in Azure Synapse
Supermetrics creates and maintains clean, typed tables automatically. Here's what your GA4 data looks like in Azure Synapse.
Data Freshness & Scheduling
GA4 data is typically available in Azure Synapse within 4-8 hours of the reporting period end.
What Google Analytics 4 Data Can You Pull into Azure Synapse?
Supermetrics gives Azure Synapse access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
Resources & Guides
Why Supermetrics for Azure Synapse?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Synapse — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Google Analytics 4 records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Analytics 4 data as you need without worrying about cost spikes.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Analytics 4 to Azure Synapse with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Google Analytics 4 as the source and Azure Synapse Analytics as the destination. Authorize your Google Analytics 4 account, enter your Synapse workspace endpoint and authentication details, choose your dedicated SQL pool and schema, select the fields you need, set a schedule, and start the transfer. No Azure Data Factory pipelines, custom SSIS packages, or PolyBase staging configurations required — Supermetrics handles the entire pipeline so your data lands in Synapse ready to query.
Is my Google Analytics 4 data secure when transferring to Azure Synapse?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Google Analytics 4 credentials are encrypted at rest and in transit using TLS 1.2+. Data flows directly from the Google Analytics 4 API into your Synapse workspace — Supermetrics never stores your marketing data on its own servers. Azure Synapse provides enterprise-grade security through Azure Active Directory single sign-on, workspace-level firewall rules, column-level and row-level security on tables, and Transparent Data Encryption (TDE) for data at rest. Managed private endpoints keep traffic off the public internet entirely.
Can I combine Google Analytics 4 data with other sources in Azure Synapse?
Absolutely — cross-source analysis is where Azure Synapse excels as a unified analytics platform. Once Google Analytics 4 data lands in your dedicated SQL pool, you can JOIN it with any other table in the pool. Need to pull in raw logs or archives? PolyBase and serverless SQL pools let you query Parquet, CSV, and JSON files directly in Azure Data Lake Storage without loading them into the warehouse. You can also connect Power BI natively to your Synapse workspace for live dashboards that blend Google Analytics 4 data with CRM, ERP, and product data — all within the Azure ecosystem. Supermetrics supports 170+ data sources that all load into the same Synapse workspace.
What Google Analytics 4 metrics and dimensions are available in Azure Synapse?
All standard Google Analytics 4 reporting fields are available, including Sessions, Users, New users, Active users, Views, Engagement rate, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already loaded into Synapse. Because Synapse dedicated SQL pools use MPP (massively parallel processing) architecture, analytical queries across wide tables with many metric columns execute fast — the engine distributes work across compute nodes automatically.
How fresh is Google Analytics 4 data in Azure Synapse?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Azure Synapse. Most teams schedule daily transfers so yesterday's final numbers are available each morning. Incremental loading means only new and changed records are written, keeping DWU consumption and load times minimal. For ad-hoc exploration of the latest data, you can also use Synapse's serverless SQL pool to query staged files in Data Lake Storage on demand — no dedicated capacity required.
Does the GA4 connector support custom events?
Yes. All standard and custom GA4 events, including custom conversion events, are available for transfer into Redshift.
Can I query multiple GA4 properties in the same Synapse workspace?
Yes. Connect multiple GA4 properties through Supermetrics and load them into the same Synapse workspace with a property identifier column.
Also Connect to Azure Synapse
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