Supermetrics for Azure Synapse
Connect Google Search Console to Azure Synapse — SEO Data on Azure
Load Google Search Console query and page performance data into Azure Synapse for SEO analytics at scale.
Why Connect Google Search Console to Azure Synapse?
Warehouse your Search Console data in Azure Synapse for unlimited historical analysis and cross-source SQL.
Unlimited query history
Search Console retains only 16 months of data. Redshift stores it indefinitely for long-term ranking trend analysis.
SEO + PPC integration
Join Search Console organic data with Google Ads paid data in Azure Synapse for unified search visibility reporting.
Position tracking at scale
Track average position changes for thousands of keywords over time with efficient Synapse columnstore queries.
How to Connect Google Search Console to Azure Synapse
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure Synapse Analytics as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Synapse workspace endpoint and credentials, choose your dedicated SQL pool and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure Synapse automatically.
Google Search Console Data Schema in Azure Synapse
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Search Console data looks like in Azure Synapse.
Data Freshness & Scheduling
Search Console data is typically available in Azure Synapse within 48-72 hours due to Google processing delays.
What Google Search Console Data Can You Pull into Azure Synapse?
Supermetrics gives Azure Synapse access to your full Search Console reporting data — metrics and dimensions you already know from the Search Console interface.
Key Metrics
- Clicks
- Impressions
- CTR
- Average position
- Submitted URLs
- Indexed URLs
- Sitemap warnings
- Sitemap errors
Key Dimensions
- Query
- Page
- Country
- Device
- Date
- Search type (Web/Image/Video)
- Sitemap
- Landing page
Resources & Guides
Why Supermetrics for Azure Synapse?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Synapse — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Google Search Console records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Your Data, Your Infrastructure
Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Google Search Console data as you need without worrying about cost spikes.
Unsampled Data
Get your complete Google Search Console dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Search Console to Azure Synapse with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Google Search Console as the source and Azure Synapse Analytics as the destination. Authorize your Google Search Console account, enter your Synapse workspace endpoint and authentication details, choose your dedicated SQL pool and schema, select the fields you need, set a schedule, and start the transfer. No Azure Data Factory pipelines, custom SSIS packages, or PolyBase staging configurations required — Supermetrics handles the entire pipeline so your data lands in Synapse ready to query.
Is my Google Search Console data secure when transferring to Azure Synapse?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Google Search Console credentials are encrypted at rest and in transit using TLS 1.2+. Data flows directly from the Google Search Console API into your Synapse workspace — Supermetrics never stores your marketing data on its own servers. Azure Synapse provides enterprise-grade security through Azure Active Directory single sign-on, workspace-level firewall rules, column-level and row-level security on tables, and Transparent Data Encryption (TDE) for data at rest. Managed private endpoints keep traffic off the public internet entirely.
Can I combine Google Search Console data with other sources in Azure Synapse?
Absolutely — cross-source analysis is where Azure Synapse excels as a unified analytics platform. Once Google Search Console data lands in your dedicated SQL pool, you can JOIN it with any other table in the pool. Need to pull in raw logs or archives? PolyBase and serverless SQL pools let you query Parquet, CSV, and JSON files directly in Azure Data Lake Storage without loading them into the warehouse. You can also connect Power BI natively to your Synapse workspace for live dashboards that blend Google Search Console data with CRM, ERP, and product data — all within the Azure ecosystem. Supermetrics supports 170+ data sources that all load into the same Synapse workspace.
What Google Search Console metrics and dimensions are available in Azure Synapse?
All standard Google Search Console reporting fields are available, including Clicks, Impressions, CTR, Average position, Submitted URLs, Indexed URLs, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already loaded into Synapse. Because Synapse dedicated SQL pools use MPP (massively parallel processing) architecture, analytical queries across wide tables with many metric columns execute fast — the engine distributes work across compute nodes automatically.
How fresh is Google Search Console data in Azure Synapse?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Azure Synapse. Most teams schedule daily transfers so yesterday's final numbers are available each morning. Incremental loading means only new and changed records are written, keeping DWU consumption and load times minimal. For ad-hoc exploration of the latest data, you can also use Synapse's serverless SQL pool to query staged files in Data Lake Storage on demand — no dedicated capacity required.
How far back can I load Search Console data into Redshift?
Search Console API provides up to 16 months of history. Once loaded into Redshift, the data is retained indefinitely for long-term trend analysis.
Can I distinguish branded vs non-branded queries in Azure Synapse?
Yes. The branded vs non-branded dimension is available, allowing you to segment organic traffic by brand intent in your SQL queries.
Also Connect to Azure Synapse
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