Supermetrics for Google Data Studio
Connect DoubleVerify to Google Data Studio — Ad Verification Dashboards
Build live DoubleVerify dashboards in Google Data Studio for ad verification and brand safety reporting. Track viewability, fraud rates, and brand suitability in interactive reports. Share media quality metrics with clients and media buyers.
Why Connect DoubleVerify to Google Data Studio?
Build live DoubleVerify dashboards in Google Data Studio that update automatically and share with your team.
Viewability, fraud, and brand safety scorecards
Track viewable rate, authentic ad rate, and brand suitability rate in a single dashboard. Provide media buyers and clients with transparent media quality metrics.
Fraud and invalid traffic monitoring
Visualize SIVT block rates and fraud-free rates across campaigns, placements, and delivery sites. Catch fraud spikes early and protect your ad spend.
Blend verification with DSP data
Join DoubleVerify quality metrics with DV360, TTD, or other DSP performance data to see how viewability and fraud rates correlate with conversion performance.
How to Connect DoubleVerify to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the DoubleVerify connector to begin setup.
- 2
Authorize DoubleVerify
Sign in to your DoubleVerify account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag DoubleVerify metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for DoubleVerify in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Media Quality Dashboard
Track viewability, fraud-free rate, and brand suitability across campaigns and placements. Includes delivery site quality rankings and geo-targeting accuracy.
Brand Safety Report
Monitor brand suitability incidents, block rates, and content adjacency issues by media property. Track safety trends and flag emerging risks.
Reporting Scenarios for DoubleVerify in Google Data Studio
Common reporting use cases that teams build with DoubleVerify data in Google Data Studio.
Placement Quality Scorecard
Rank delivery sites and apps by viewability rate, fraud-free rate, and brand suitability score. Surface low-quality inventory to add to block lists.
Verification Impact on Performance
Blend DV verification metrics with DSP conversion data to see how viewability and authenticity rates correlate with campaign performance. Prove that media quality drives results.
What DoubleVerify Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full DoubleVerify reporting data — metrics and dimensions you already know from the DoubleVerify interface.
Key Metrics
- Viewable impressions
- Viewable rate
- Measured impressions
- Authentic ads
- Authentic rate
- Block rate
- Fraud/SIVT blocks
- Fraud/SIVT free rate
- Brand suitable rate
- Brand suitability incidents
- Incident rate
- In geo rate
Key Dimensions
- Advertiser name
- Campaign
- Media property
- Delivery site
- Placement name
- Placement size
- Media type
- Delivery country
- Device delivery type
- App name
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect DoubleVerify alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for DoubleVerify. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your DoubleVerify data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect DoubleVerify to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose DoubleVerify as your data source. Authorize your DoubleVerify account, pick the accounts or profiles you want to report on, and click Connect. Your DoubleVerify fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my DoubleVerify data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all DoubleVerify credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from DoubleVerify through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine DoubleVerify with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend DoubleVerify data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What DoubleVerify metrics and dimensions are available in Google Data Studio?
All standard DoubleVerify reporting fields are available, including Viewable impressions, Viewable rate, Measured impressions, Authentic ads, Authentic rate, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use DoubleVerify data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest DoubleVerify numbers without any manual steps.
Can I see brand safety incidents from DoubleVerify in Google Data Studio?
Yes. Brand suitability rate and incident rate are available alongside incident counts. Build brand safety trend charts by campaign and media property to monitor content adjacency risk.
Can I compare media quality across different DSPs?
Absolutely. Campaign and media property dimensions let you segment DV verification data by source. Compare viewability and fraud rates across your programmatic partners to optimize supply quality.
Also Connect to Google Data Studio
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