Supermetrics for Google Data Studio
Connect Criteo to Google Data Studio — Commerce Media Dashboards
Connect Criteo to Google Data Studio for live retargeting and commerce media dashboards. Track ROAS, average cart value, and conversion performance in interactive reports. Compare Criteo results alongside other retargeting and ad platforms.
Why Connect Criteo to Google Data Studio?
Build live Criteo dashboards in Google Data Studio that update automatically and share with your team.
- Track ROAS, sales, average cart value, and cost of sale across Criteo retargeting campaigns. See which product categories and audiences drive the most profitable conversions.
- Monitor how Criteo's AI-powered dynamic ads perform by category, device, and bid strategy. Optimize your product catalog advertising based on real conversion data.
- Place Criteo alongside RTB House, AdRoll, and Facebook retargeting in a single dashboard to compare ROAS and conversion costs across commerce media platforms.
How to Connect Criteo to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Criteo connector to begin setup.
- 2
Authorize Criteo
Sign in to your Criteo account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Criteo metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Criteo in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Commerce Media Dashboard
Track Criteo ROAS, sales, average cart value, and cost of sale across campaigns and categories. Includes bid strategy analysis and device breakdowns.
Retargeting Platform Comparison
Compare Criteo against RTB House and AdRoll for e-commerce retargeting. Side-by-side ROAS, CPC, and conversion rate analysis.
Reporting Scenarios for Criteo in Google Data Studio
Common reporting use cases that teams build with Criteo data in Google Data Studio.
Category analysis
Category ROAS Analysis
Rank product categories by Criteo ROAS and average cart value. Identify which categories benefit most from retargeting and which have diminishing returns.
Strategy analysis
Bid Strategy Performance Report
Compare Criteo bid strategies by ROAS, CPC, and conversion volume. Optimize your bidding approach based on which strategy delivers the best commerce media results.
What Criteo Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Criteo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Criteo. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Criteo data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Criteo as your data source. Authorize your Criteo account, pick the accounts or profiles you want to report on, and click Connect. Your Criteo fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Criteo credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Criteo through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Criteo data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Criteo reporting fields are available, including Impressions, Clicks, CTR, Cost, Revenue, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Criteo numbers without any manual steps.
- Yes. Category name is available as a dimension alongside ROAS, sales, and average cart value metrics. Build category performance tables to identify which product segments deliver the best retargeting ROI.
- Absolutely. Add multiple retargeting platforms as data sources. Compare ROAS, CPC, and conversion rates side by side to determine which commerce media platform delivers the best results for your product catalog.
Also Connect to Google Data Studio
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