Supermetrics for Google Data Studio
Connect RTB House to Google Data Studio — Retargeting Dashboards
Connect RTB House to Google Data Studio for live retargeting campaign dashboards. Track ROAS, viewability, and conversion value in interactive reports. Compare retargeting performance alongside other programmatic channels.
Why Connect RTB House to Google Data Studio?
Build live RTB House dashboards in Google Data Studio that update automatically and share with your team.
- Visualize ROAS, conversions, and conversion value from RTB House retargeting campaigns. Track how effectively you bring back site visitors and drive repeat purchases.
- Break down retargeting performance by creative type, size, and product category. See which dynamic product ads drive the highest conversion rates.
- Place RTB House alongside Criteo and AdRoll in a single dashboard to compare retargeting ROAS, CPC, and conversion rates across platforms.
How to Connect RTB House to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the RTB House connector to begin setup.
- 2
Authorize RTB House
Sign in to your RTB House account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag RTB House metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for RTB House in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Retargeting Performance Dashboard
Track RTB House retargeting campaign ROAS, conversions, and CPC across subcampaigns and user segments. Includes viewability metrics and device breakdowns.
Dynamic Creative Analysis
Compare retargeting creative types and sizes by CTR, conversion rate, and ROAS. Identify which dynamic ad formats drive the most revenue.
Reporting Scenarios for RTB House in Google Data Studio
Common reporting use cases that teams build with RTB House data in Google Data Studio.
Cross-platform analysis
Retargeting Platform Comparison
Compare RTB House ROAS and CPC against Criteo and Facebook retargeting to find the most efficient platform for bringing back abandoned shoppers.
Segment analysis
User Segment Conversion Heatmap
Visualize how different RTB House user segments (new visitors, cart abandoners, past buyers) respond to retargeting. Optimize budget allocation based on segment-level ROAS.
What RTB House Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full RTB House reporting data — metrics and dimensions you already know from the RTB House interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions value
- Conversion value
- CTR
- eCPM
- eCPC
- ROAS
- Viewability
Key Dimensions
- Subcampaign name
- Creative name
- Creative type
- Creative size
- Category name
- Device type
- Country
- User segment
Resources & Guides
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect RTB House alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for RTB House. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your RTB House data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose RTB House as your data source. Authorize your RTB House account, pick the accounts or profiles you want to report on, and click Connect. Your RTB House fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all RTB House credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from RTB House through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend RTB House data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard RTB House reporting fields are available, including Impressions, Clicks, Cost, Conversions value, Conversion value, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest RTB House numbers without any manual steps.
- Yes. Category name is available as a dimension. Build performance tables showing which product categories generate the best retargeting ROAS and conversion rates, then allocate budget accordingly.
- Absolutely. Add both RTB House and Criteo as data sources in your Google Data Studio dashboard. Compare CPC, ROAS, and viewability metrics side by side to determine which retargeting platform performs best for your product catalog.
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