Supermetrics for Google Data Studio
Connect AdRoll to Google Data Studio — Retargeting Dashboards
Connect AdRoll to Google Data Studio for live retargeting and prospecting campaign dashboards. Track view-through and click-through conversions, ROAS, and audience performance in interactive reports. Compare retargeting results across platforms.
Why Connect AdRoll to Google Data Studio?
Build live AdRoll dashboards in Google Data Studio that update automatically and share with your team.
- Visualize click-through and view-through conversions, ROAS, and CPA across retargeting and prospecting campaigns. See how each campaign type contributes to revenue.
- Compare view-through and click-through conversion metrics side by side. Understand the true impact of display retargeting beyond direct clicks.
- Place AdRoll alongside Criteo and RTB House in a single dashboard to compare retargeting ROAS, CPA, and conversion quality across platforms.
How to Connect AdRoll to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the AdRoll connector to begin setup.
- 2
Authorize AdRoll
Sign in to your AdRoll account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag AdRoll metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for AdRoll in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Retargeting Performance Dashboard
Track AdRoll retargeting and prospecting campaign performance with ROAS, CPA, and conversion breakdowns. Includes view-through vs. click-through attribution analysis.
Audience Retargeting Report
Compare performance across audience segments to identify which visitor groups respond best to retargeting. Includes device and placement breakdowns.
Reporting Scenarios for AdRoll in Google Data Studio
Common reporting use cases that teams build with AdRoll data in Google Data Studio.
Platform comparison
Retargeting Platform Comparison
Compare AdRoll ROAS and CPA against Criteo, RTB House, and Facebook retargeting to find the most cost-effective platform for bringing back abandoned visitors.
Attribution analysis
Attribution Model Analysis
Visualize how total conversion credit shifts when comparing view-through vs. click-through attribution. Help stakeholders understand the full value of display retargeting.
What AdRoll Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full AdRoll reporting data — metrics and dimensions you already know from the AdRoll interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- CPM
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- Revenue
- CPA
- ROI
Key Dimensions
- Advertiser
- Campaign
- Campaign type
- Adgroup
- Ad
- Ad type
- Device
- Country
- Placement
- Audience
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
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Browse all Google Data Studio templates
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect AdRoll alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for AdRoll. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your AdRoll data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose AdRoll as your data source. Authorize your AdRoll account, pick the accounts or profiles you want to report on, and click Connect. Your AdRoll fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all AdRoll credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from AdRoll through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend AdRoll data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard AdRoll reporting fields are available, including Impressions, Clicks, Cost, CTR, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest AdRoll numbers without any manual steps.
- Yes. Supermetrics provides click-through conversions and view-through conversions as separate metrics. Build charts comparing both attribution types to understand the full value of your retargeting campaigns.
- Absolutely. Use the campaign type dimension to filter or segment charts. Compare CPA, ROAS, and conversion volume between retargeting (warm audiences) and prospecting (cold audiences) campaigns.
Also Connect to Google Data Studio
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