Supermetrics for Google Data Studio
Connect CallRail to Google Data Studio — Call Tracking Dashboards
Pull CallRail data into live Google Data Studio dashboards for call tracking and lead analytics. Visualize call volume, answer rates, and lead attribution in interactive reports. Blend phone call data with ad platform metrics for complete conversion tracking.
Why Connect CallRail to Google Data Studio?
Build live CallRail dashboards in Google Data Studio that update automatically and share with your team.
Phone call attribution dashboards
Visualize call volume, answer rates, and lead quality by source, campaign, and keyword. See which marketing channels drive the most valuable phone leads.
Connect calls to ad spend for true cost per lead
Blend CallRail call data with Google Ads and Facebook Ads spend to calculate cost per phone lead by channel. Close the gap between online clicks and offline conversions.
Track call quality and lead status
Chart first-time calls, repeat callers, call duration, and lead status tags over time. Identify which campaigns drive qualified leads versus tire-kickers.
How to Connect CallRail to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the CallRail connector to begin setup.
- 2
Authorize CallRail
Sign in to your CallRail account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag CallRail metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for CallRail in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Call Attribution Dashboard
Track inbound calls by source, campaign, and landing page. Includes first-time vs. repeat caller breakdowns, answer rates, and lead status distribution.
Phone Lead Quality Report
Rank campaigns by call duration, lead status, and conversion value. Identify which channels drive the longest and most valuable phone conversations.
Reporting Scenarios for CallRail in Google Data Studio
Common reporting use cases that teams build with CallRail data in Google Data Studio.
Call Volume by Day and Hour
Heatmap showing when inbound calls peak by day of week and hour. Use this to optimize staffing schedules and bid adjustments for call-generating campaigns.
Multi-Channel Lead Attribution
Blend CallRail calls with GA4 form submissions and chat leads to see total lead volume and cost per lead by marketing channel in a single dashboard.
What CallRail Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full CallRail reporting data — metrics and dimensions you already know from the CallRail interface.
Key Metrics
- Calls
- Answered calls
- Missed calls
- First time callers
- Answer rate
- Avg. call duration (sec)
- Form submissions
- Leads
- Lead rate
- Total value
- Average value
Key Dimensions
- Source name
- Medium
- Campaign
- Keywords
- Landing page URL
- Tracking phone number
- Customer city
- Customer state
- Tags
- Lead status
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect CallRail alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine CallRail with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your CallRail data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete CallRail dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect CallRail to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose CallRail as your data source. Authorize your CallRail account, pick the accounts or profiles you want to report on, and click Connect. Your CallRail fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my CallRail data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all CallRail credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from CallRail through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine CallRail with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend CallRail data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What CallRail metrics and dimensions are available in Google Data Studio?
All standard CallRail reporting fields are available, including Calls, Answered calls, Missed calls, First time callers, Answer rate, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use CallRail data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest CallRail numbers without any manual steps.
Can I attribute phone calls to specific ad campaigns in Google Data Studio?
Yes. CallRail provides source, medium, campaign, and keyword dimensions so you can trace every phone call back to the marketing channel that drove it. Build tables ranking campaigns by call volume and lead quality.
Can I blend CallRail data with Google Ads spend data?
Absolutely. Use Google Data Studio data blending to join CallRail calls with Google Ads cost data on shared keys like campaign name or date. Calculate true cost per phone lead across all your paid channels.
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