Supermetrics for Google Sheets
Connect CallRail to Google Sheets — Call Tracking Reports
Pull CallRail phone call and form submission data into Google Sheets. Attribute calls to marketing sources, track lead quality by keyword, and monitor missed call rates with automated refreshes.
Why Connect CallRail to Google Sheets?
Get your CallRail data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull calls by marketing source and campaign into Sheets. Track which channels drive the most phone leads and calculate cost per call by source.
- Track missed calls and answer rates by tracking number in a spreadsheet. Conditional formatting highlights numbers with high missed call rates.
- Pull CallRail alongside Google Ads and GA4 into the same workbook. Connect ad spend to phone conversions for true marketing ROI.
How to Connect CallRail to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for CallRail in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Call Attribution Report
Track calls, answer rates, and lead value by marketing source, campaign, and keyword.
What CallRail Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full CallRail reporting data — metrics and dimensions you already know from the CallRail interface.
Key Metrics
- Calls
- Answered calls
- Missed calls
- First time callers
- Answer rate
- Avg. call duration (sec)
- Form submissions
- Leads
- Lead rate
- Total value
- Average value
Key Dimensions
- Source name
- Medium
- Campaign
- Keywords
- Landing page URL
- Tracking phone number
- Customer city
- Customer state
- Tags
- Lead status
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect CallRail alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom CallRail queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your CallRail reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete CallRail dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select CallRail as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for CallRail — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull CallRail data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard CallRail reporting metrics through Supermetrics, including Calls, Answered calls, Missed calls, First time callers, Answer rate, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your CallRail data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Supermetrics pulls all standard CallRail reporting metrics including calls, answered/missed calls, first-time callers, answer rate, and form submissions.
- Yes. Both phone call and form submission data are available through the CallRail connector.
Also Connect to Google Sheets
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