Supermetrics for Snowflake

Connect Apple Search Ads to Snowflake — App Install Analytics at Scale

Apple Search Ads logo
Apple Search Ads
via Supermetrics
Snowflake logo
Snowflake

Load Apple Search Ads campaign and keyword data into Snowflake for App Store advertising analytics.

✓ No setup required ✓ Free 14-day trial ✓ No credit card needed

Why Connect Apple Search Ads to Snowflake?

Warehouse your Apple Search Ads data in Snowflake for unlimited historical analysis and cross-source SQL.

App install analytics

Track new downloads vs redownloads and CPA trends in Snowflake.

Cross-platform app marketing

Join Apple Search Ads with Google Ads app campaigns in Snowflake.

Keyword bid optimization

Analyze keyword-level CPA and conversion rates for bid optimization.

How to Connect Apple Search Ads to Snowflake

Three steps. Under two minutes. Zero code.

  1. 1

    Create a data transfer

    Log into Supermetrics, select your data source and Snowflake as your destination.

  2. 2

    Authorize and configure

    Connect your data source account, enter your Snowflake account identifier and warehouse details, choose your database and schema, and select the data you want to transfer.

  3. 3

    Set schedule and start transfer

    Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Snowflake automatically.

Apple Search Ads Data Schema in Snowflake

Supermetrics creates and maintains clean, typed tables automatically. Here's what your Apple Search Ads data looks like in Snowflake.

Column Type Description
DATE DATE Reporting date
CAMPAIGN_NAME VARCHAR Campaign name
IMPRESSIONS NUMBER(38,0) Number of impressions
INSTALLS NUMBER(38,0) Number of app installs
SPEND NUMBER(18,6) Total spend

Data Freshness & Scheduling

Apple Search Ads data is typically available in Snowflake within 3-6 hours of the reporting period end.

What Apple Search Ads Data Can You Pull into Snowflake?

Supermetrics gives Snowflake access to your full Apple Search Ads reporting data — metrics and dimensions you already know from the Apple Search Ads interface.

Key Metrics

  • Impressions
  • Taps
  • Installs
  • Spend
  • CPA (cost per acquisition)
  • CPT (cost per tap)
  • TTR (tap-through rate)
  • Conversion rate
  • New downloads
  • Redownloads
  • LAT on installs
  • LAT off installs
  • Budget
  • Daily cap
  • Average CPA

Key Dimensions

  • Campaign name
  • Ad group name
  • Keyword
  • Search term
  • Match type
  • Country/Region
  • Device class
  • Age range
  • Gender
  • Customer type (new/returning/all)
  • Ad placement
  • Campaign type

Why Supermetrics for Snowflake?

Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.

No Vendor Lock-In

Your data lands in Snowflake — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.

170+ Marketing Data Sources

Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.

Managed Schema

Supermetrics creates and maintains your Apple Search Ads tables automatically. Schema changes from the source API are handled for you — no broken pipelines, no manual migrations.

Your Data, Your Infrastructure

Supermetrics moves data directly to your destination — nothing is stored on our servers. SOC 2 Type II certified, GDPR and CCPA compliant. Your data stays in infrastructure you control, simplifying privacy and compliance reviews.

Flat-Rate, Predictable Pricing

Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Apple Search Ads data as you need without worrying about cost spikes.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.

Frequently Asked Questions

How do I connect Apple Search Ads to Snowflake with Supermetrics?

Log into the Supermetrics Hub, create a new data transfer, select Apple Search Ads as the source and Snowflake as the destination. Authorize your Apple Search Ads account, enter your Snowflake account identifier, warehouse, database, and schema details, select the fields you need, set a schedule, and start the transfer. No Snowpipe configuration or custom staging areas required — Supermetrics handles everything end to end. You can even spin up a dedicated Snowflake virtual warehouse for your marketing loads so they never compete with other workloads for compute.

Is my Apple Search Ads data secure when transferring to Snowflake?

Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Apple Search Ads credentials are encrypted at rest and in transit. Data flows directly from the Apple Search Ads API into your Snowflake account — Supermetrics does not store your marketing data. Snowflake adds its own defense-in-depth: network policies restrict access by IP, role-based access control governs who can query which tables, and all data is AES-256 encrypted at rest with automatic key rotation. If something goes wrong, Snowflake Time Travel lets you restore tables to any point within your retention window.

Can I combine Apple Search Ads data with other sources in Snowflake?

That is one of the most powerful reasons to use Snowflake. Once Apple Search Ads data lands in your account, you can JOIN it with any other table — GA4 exports, CRM data, revenue tables — using standard SQL. Want to enrich your analysis further? Browse the Snowflake Marketplace for ready-to-query third-party datasets (demographics, weather, economic indicators) and combine them with your marketing data instantly — no ETL, no data movement. Supermetrics supports 170+ data sources that all land in the same Snowflake database, and Secure Data Sharing lets you publish governed datasets to partners or other business units without copying a single byte.

What Apple Search Ads metrics and dimensions are available in Snowflake?

All standard Apple Search Ads reporting fields are available, including Impressions, Taps, Installs, Spend, CPA (cost per acquisition), CPT (cost per tap), and many more. You choose exactly which metrics and dimensions to transfer during setup, and you can modify the selection at any time without affecting historical data already loaded. Need to test a schema change? Use Snowflake's zero-copy cloning to create an instant clone of your marketing database, experiment freely, and drop the clone when you are done — no extra storage cost, no risk to production tables.

How fresh is Apple Search Ads data in Snowflake?

Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Snowflake. Most users run daily transfers so yesterday's complete data is ready each morning. Incremental loading ensures only new and updated records are transferred, keeping warehouse credits low and load times fast. Because Snowflake separates storage from compute, you can scale your virtual warehouse up during heavy load windows and back down afterward — paying only for the seconds of compute you actually use.

Does the connector track new vs returning users?

Yes. New downloads, redownloads, and customer type dimensions are available.

Can I analyze keywords?

Yes. Keywords and search terms with match types are available as dimensions.

Ready to Connect Apple Search Ads to Snowflake?

Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.

✓ SOC 2 Type II certified ✓ GDPR compliant Trust Center