Supermetrics for Microsoft Copilot
Connect Apple Search Ads to Microsoft Copilot — App Store Ad Analytics in Teams
Track your Apple Search Ads performance inside Microsoft Teams. Ask Copilot about app install costs, keyword tap-through rates, and campaign efficiency — share app marketing insights with your team in Microsoft 365.
Why Connect Apple Search Ads to Microsoft Copilot?
Analyze your Apple Search Ads data in Microsoft Copilot with natural language — just ask what you want to know.
App Store advertising in Teams
Track app install costs, keyword performance, and download metrics from Apple Search Ads inside your Microsoft Teams workspace.
Learn more
App Store advertising in Teams
Track app install costs, keyword performance, and download metrics from Apple Search Ads inside your Microsoft Teams workspace.
Keyword and search term optimization
Ask Copilot which keywords drive the cheapest installs and which search terms to add as negatives.
Learn more
Keyword and search term optimization
Ask Copilot which keywords drive the cheapest installs and which search terms to add as negatives.
App marketing across platforms
Compare Apple Search Ads install costs against Google Ads app campaigns, TikTok, or Facebook in one Teams thread.
Learn more
App marketing across platforms
Compare Apple Search Ads install costs against Google Ads app campaigns, TikTok, or Facebook in one Teams thread.
How to Connect Apple Search Ads to Microsoft Copilot
Three steps. Under two minutes. Zero code.
- 1
Deploy Supermetrics agent in Teams
Open Microsoft Copilot in Teams, search for the Supermetrics agent in the agent store, and add it to your workspace.
- 2
Authorize your data source
Authorize your account when prompted — a quick sign-in to connect your data source.
- 3
Ask questions in Teams chat
Start a conversation with the Supermetrics agent in Teams and ask anything about your marketing data in plain English.
Example Microsoft Copilot Prompts for Apple Search Ads
Copy these prompts or use them as inspiration. Microsoft Copilot understands natural language — just ask what you want to know.
What is our CPA by keyword this month? Which keywords drive the cheapest installs?
Optimize App Store keyword bids from your Teams workspace.
Show me new downloads vs redownloads by campaign. Are we acquiring new users or re-engaging existing ones?
Understand your app user acquisition mix.
Compare Apple Search Ads CPA against Google App Campaigns CPA this month.
Evaluate app install channel efficiency in one message.
What Apple Search Ads Data Can You Analyze in Microsoft Copilot?
Supermetrics gives Microsoft Copilot access to your full Apple Search Ads reporting data — metrics and dimensions you already know from the Apple Search Ads interface.
Key Metrics
- Impressions
- Taps
- Installs
- Spend
- CPA (cost per acquisition)
- CPT (cost per tap)
- TTR (tap-through rate)
- Conversion rate
- New downloads
- Redownloads
- LAT on installs
- LAT off installs
- Budget
- Daily cap
- Average CPA
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Country/Region
- Device class
- Age range
- Gender
- Customer type (new/returning/all)
- Ad placement
- Campaign type
Resources & Guides
Why Supermetrics for Microsoft Copilot?
The only native Microsoft Copilot connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Microsoft Copilot Connector
One-click setup directly in Microsoft Copilot. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Apple Search Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Cross-Channel Analysis
Query Apple Search Ads alongside every other marketing platform in a single conversation. No data exports, no tab switching.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Apple Search Ads every time you ask Microsoft Copilot a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Apple Search Ads to Microsoft Copilot?
Deploy the Supermetrics agent from the Microsoft 365 Copilot agent store. Once added, authorize Apple Search Ads as a data source. You can then query your Apple Search Ads data in natural language directly inside Microsoft Teams chat — no exports, no dashboards, no context switching.
Is my Apple Search Ads data secure when using Microsoft Copilot?
Yes. Supermetrics uses OAuth-based authentication with your Apple Search Ads credentials encrypted at rest and in transit. Data is processed within the Microsoft 365 trust boundary and only fetched as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
Can I combine Apple Search Ads data with other data sources in Copilot?
Absolutely. Supermetrics connects 170+ data sources to Microsoft Copilot through a single agent. You can ask Copilot to compare Apple Search Ads performance against data from other platforms in the same Teams conversation — cross-referencing ad spend with revenue, web analytics, or CRM data.
What Apple Search Ads metrics can I analyze in Copilot?
You can access all standard Apple Search Ads reporting metrics through Supermetrics, including Impressions, Taps, Installs, Spend, CPA (cost per acquisition), and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
Do I need technical skills to connect Apple Search Ads to Microsoft Copilot?
No. Setup takes under two minutes with zero coding. The Supermetrics agent handles all API connections, authentication, and data formatting behind the scenes. Just deploy the agent in Teams, authorize your data source, and start asking questions in plain English.
Does the connector include search term data?
Yes. Supermetrics pulls Apple Search Ads search term data so you can see which actual App Store queries trigger your ads and optimize keyword targeting.
Can I see new vs returning user installs?
Yes. New downloads and redownloads are separate metrics, and you can break them down by customer type (new/returning/all) to understand acquisition effectiveness.
Also Connect to Microsoft Copilot
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