Supermetrics for Azure Synapse
Connect Amazon Seller Central to Azure Synapse — Marketplace Data on Azure
Load Amazon Seller Central sales, inventory, and Buy Box data into Azure Synapse for marketplace analytics.
Why Connect Amazon Seller Central to Azure Synapse?
Warehouse your Seller Central data in Azure Synapse for unlimited historical analysis and cross-source SQL.
Buy Box and conversion tracking
Analyze Buy Box win rates and unit session percentages in Azure Synapse to optimize Amazon product listings.
Ads + organic integration
Join Seller Central organic data with Amazon Ads in Azure Synapse to calculate total ACoS including organic sales.
Multi-marketplace analytics
Consolidate data from multiple Amazon marketplaces in Azure Synapse for global selling analytics.
How to Connect Amazon Seller Central to Azure Synapse
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure Synapse Analytics as your destination.
- 2
Authorize and configure
Connect your data source account, enter your Synapse workspace endpoint and credentials, choose your dedicated SQL pool and schema, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure Synapse automatically.
Amazon Seller Central Data Schema in Azure Synapse
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Seller Central data looks like in Azure Synapse.
Data Freshness & Scheduling
Amazon Seller Central data is typically available in Azure Synapse within 24-48 hours due to Amazon processing delays.
What Amazon Seller Central Data Can You Pull into Azure Synapse?
Supermetrics gives Azure Synapse access to your full Seller Central reporting data — metrics and dimensions you already know from the Seller Central interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
Resources & Guides
Why Supermetrics for Azure Synapse?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure Synapse — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Amazon Seller Central records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Amazon Seller Central data as you need without worrying about cost spikes.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect Amazon Seller Central to Azure Synapse with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Amazon Seller Central as the source and Azure Synapse Analytics as the destination. Authorize your Amazon Seller Central account, enter your Synapse workspace endpoint and authentication details, choose your dedicated SQL pool and schema, select the fields you need, set a schedule, and start the transfer. No Azure Data Factory pipelines, custom SSIS packages, or PolyBase staging configurations required — Supermetrics handles the entire pipeline so your data lands in Synapse ready to query.
Is my Amazon Seller Central data secure when transferring to Azure Synapse?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Amazon Seller Central credentials are encrypted at rest and in transit using TLS 1.2+. Data flows directly from the Amazon Seller Central API into your Synapse workspace — Supermetrics never stores your marketing data on its own servers. Azure Synapse provides enterprise-grade security through Azure Active Directory single sign-on, workspace-level firewall rules, column-level and row-level security on tables, and Transparent Data Encryption (TDE) for data at rest. Managed private endpoints keep traffic off the public internet entirely.
Can I combine Amazon Seller Central data with other sources in Azure Synapse?
Absolutely — cross-source analysis is where Azure Synapse excels as a unified analytics platform. Once Amazon Seller Central data lands in your dedicated SQL pool, you can JOIN it with any other table in the pool. Need to pull in raw logs or archives? PolyBase and serverless SQL pools let you query Parquet, CSV, and JSON files directly in Azure Data Lake Storage without loading them into the warehouse. You can also connect Power BI natively to your Synapse workspace for live dashboards that blend Amazon Seller Central data with CRM, ERP, and product data — all within the Azure ecosystem. Supermetrics supports 170+ data sources that all load into the same Synapse workspace.
What Amazon Seller Central metrics and dimensions are available in Azure Synapse?
All standard Amazon Seller Central reporting fields are available, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, Page views - total, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data already loaded into Synapse. Because Synapse dedicated SQL pools use MPP (massively parallel processing) architecture, analytical queries across wide tables with many metric columns execute fast — the engine distributes work across compute nodes automatically.
How fresh is Amazon Seller Central data in Azure Synapse?
Data freshness depends on your transfer schedule. Supermetrics supports hourly, daily, or weekly transfers into Azure Synapse. Most teams schedule daily transfers so yesterday's final numbers are available each morning. Incremental loading means only new and changed records are written, keeping DWU consumption and load times minimal. For ad-hoc exploration of the latest data, you can also use Synapse's serverless SQL pool to query staged files in Data Lake Storage on demand — no dedicated capacity required.
Does the connector include Buy Box data?
Yes. Featured offer (Buy Box) percentage is available as a metric for product-level Buy Box win rate analysis.
Can I analyze multiple Amazon marketplaces in Azure Synapse?
Yes. Marketplace name is available as a dimension, and you can load data from multiple marketplaces into the same schema.
Also Connect to Azure Synapse
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