Supermetrics for Azure SQL
Connect Amazon Seller Central to Azure SQL Database — Marketplace Data in Azure
Load Amazon Seller Central sales, inventory, and Buy Box data into Azure SQL Database for marketplace analytics.
Why Connect Amazon Seller Central to Azure SQL Database?
Warehouse your Seller Central data in Azure SQL Database for unlimited historical analysis and cross-source SQL.
Buy Box and conversion tracking
Analyze Buy Box win rates and unit session percentages in Azure SQL Database to optimize Amazon product listings.
Ads + organic integration
Join Seller Central organic data with Amazon Ads in Azure SQL Database to calculate total ACoS including organic sales.
Multi-marketplace analytics
Consolidate data from multiple Amazon marketplaces in Azure SQL Database for global selling analytics.
How to Connect Amazon Seller Central to Azure SQL Database
Three steps. Under two minutes. Zero code.
- 1
Create a data transfer
Log into Supermetrics, select your data source and Azure SQL Database as your destination.
- 2
Authorize and configure
Connect your data source account, provide your Azure SQL connection details, and select the data you want to transfer.
- 3
Set schedule and start transfer
Choose your refresh frequency (hourly, daily, or weekly) and click Start. Your data begins flowing into Azure SQL automatically.
Amazon Seller Central Data Schema in Azure SQL Database
Supermetrics creates and maintains clean, typed tables automatically. Here's what your Seller Central data looks like in Azure SQL Database.
Data Freshness & Scheduling
Amazon Seller Central data is typically available in Azure SQL Database within 24-48 hours due to Amazon processing delays.
What Amazon Seller Central Data Can You Pull into Azure SQL Database?
Supermetrics gives Azure SQL Database access to your full Seller Central reporting data — metrics and dimensions you already know from the Seller Central interface.
Key Metrics
- Ordered product sales
- Units ordered
- Average selling price
- Featured offer (buy box) percentage
- Unit session percentage
- Page views - total
- Sessions - total
- Units refunded
- Refund rate
- A-to-z claims granted
- Feedback received
- Negative feedback received
Key Dimensions
- Product name
- ASIN
- SKU
- Brand
- Marketplace name
- Order status
- Fulfillment channel
- Sales channel
Resources & Guides
Why Supermetrics for Azure SQL Database?
Purpose-built for marketing data since 2009. 200,000+ companies trust Supermetrics to move 15% of global ad spend into reporting and analytics destinations.
No Vendor Lock-In
Your data lands in Azure SQL Database — infrastructure you own and control. Use any BI tool, any transformation layer, any ML platform. If you ever switch providers, your data and dashboards stay with you.
170+ Marketing Data Sources
Purpose-built for marketing data — not a generic ETL tool. Supermetrics covers 99% of metrics and dimensions from each source, with pre-structured tables ready for analysis. No transformation layer required.
Incremental Loading
Only new and updated Amazon Seller Central records are transferred on each run — efficient, cost-effective, and fast. Full historical backfill available on demand.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available. Your data is protected end-to-end.
Flat-Rate, Predictable Pricing
Fixed annual pricing regardless of data volume — no per-row charges, no surprise bills during peak campaign seasons. Transfer as much Amazon Seller Central data as you need without worrying about cost spikes.
Every Order, Every Product
Pull your complete Amazon Seller Central catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect Amazon Seller Central to Azure SQL Database with Supermetrics?
Log into the Supermetrics Hub, create a new data transfer, select Amazon Seller Central as the source and Azure SQL Database as the destination. Authorize your Amazon Seller Central account, provide your Azure SQL connection string, choose the fields you want, set a schedule, and start the transfer. Supermetrics writes data using optimized T-SQL bulk operations, so no custom ETL code, stored procedures, or Azure Data Factory pipelines are required — tables are created and managed automatically with full SQL Server compatibility.
Is my Amazon Seller Central data secure when transferring to Azure SQL Database?
Supermetrics is SOC 2 Type II certified and fully GDPR compliant. All Amazon Seller Central credentials are encrypted at rest and in transit. Data flows directly from the Amazon Seller Central API to your own Azure SQL Database — Supermetrics does not store your marketing data on its servers. Azure SQL Database provides multiple security layers: Transparent Data Encryption (TDE) encrypts data at rest automatically, Azure AD authentication replaces passwords with enterprise identity, row-level security restricts which teams see which data, and Advanced Threat Protection monitors for anomalous access patterns. Your marketing data gets the same enterprise security as any mission-critical Azure workload.
Can I combine Amazon Seller Central data with other sources in Azure SQL Database?
That is one of the biggest advantages of storing marketing data in Azure SQL Database. Once Amazon Seller Central lands in your database, you can JOIN it with any other table — CRM records, ERP data, product catalogs, other ad platforms — using familiar T-SQL, the same query language your team already knows from SQL Server. Because Azure SQL Database is fully compatible with the SQL Server ecosystem, you can connect Power BI, SSRS, Excel, or any ODBC/JDBC tool directly. Supermetrics supports 170+ data sources that can all land in the same database for unified analysis.
What Amazon Seller Central metrics and dimensions are available in Azure SQL Database?
All standard Amazon Seller Central reporting fields are available, including Ordered product sales, Units ordered, Average selling price, Featured offer (buy box) percentage, Unit session percentage, Page views - total, and many more. You select exactly which metrics and dimensions to transfer during setup, and you can add or remove fields at any time without losing historical data. Azure SQL Database supports columnstore indexes for analytics workloads — if your Amazon Seller Central tables grow large, adding a clustered columnstore index can speed up aggregation queries by 10x or more, bringing warehouse-class performance to a managed relational database.
How fresh is Amazon Seller Central data in Azure SQL Database?
Data freshness depends on your transfer schedule. You can run transfers hourly, daily, or weekly. Most users schedule daily transfers so yesterday's complete data is ready each morning. Supermetrics uses incremental loading — only new and updated records are transferred — so even large accounts refresh quickly. Azure SQL Database scales compute independently of storage, so you can temporarily bump to a higher service tier during peak load windows and scale back down when transfers finish, keeping costs predictable.
Does the connector include Buy Box data?
Yes. Featured offer (Buy Box) percentage is available as a metric for product-level Buy Box win rate analysis.
Can I analyze multiple Amazon marketplaces in Azure SQL Database?
Yes. Marketplace name is available as a dimension, and you can load data from multiple marketplaces into the same schema.
Also Connect to Azure SQL Database
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