Supermetrics for Claude

Connect Amazon DSP to Claude — AI-Powered Analytics

Amazon DSP

via Supermetrics

Claude

Analyze your Amazon DSP campaigns across display, video, and audio formats. Query programmatic performance on and off Amazon properties, dissect audience targeting efficiency, and track pixel conversions — all through conversation.

Connect Amazon DSP to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Why Connect Amazon DSP to Claude?

Ask Claude questions about your Amazon DSP data and get instant answers.

Analyze Amazon DSP performance

Ask Claude to break down your Amazon DSP data by any dimension — find what works, what doesn't, and where to optimize.

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Claude analyzes your programmatic campaigns across display, video, and audio formats on and off Amazon properties. It breaks down performance by order, line item, and creative to show which audience segments and placements drive the most pixel conversions.

Spot trends and anomalies

Have Claude monitor your Amazon DSP metrics over time to catch performance shifts before they impact your results.

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Claude tracks viewability rates, eCPM, and conversion trends over time, flagging when specific orders start underdelivering or when supply costs spike relative to campaign performance.

Cross-platform comparison

Compare Amazon DSP performance against other platforms in the same conversation to optimize your marketing mix.

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Compare Amazon DSP programmatic campaigns against DV360, TTD, or social platforms in a single conversation. Claude normalizes metrics so you can evaluate which DSP delivers better ROAS for your product catalog.

Skip the dashboard

Get answers about your Amazon DSP data in plain English instead of clicking through reports and exporting CSVs.

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Instead of navigating Amazon's DSP console and waiting for reports to generate, ask Claude about any order, line item, or creative metric and get instant answers in ready-to-share tables.

How to Connect Amazon DSP to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Amazon DSP

Authorize Amazon DSP when prompted — just a quick sign-in, then you're ready to go.
3
Start Asking Questions

Ask Claude anything about your Amazon DSP data in plain English. No queries, no exports, no waiting. Powered by the Supermetrics MCP server.

Example Claude Prompts for Amazon DSP

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Show me Impressions and Click-throughs by Order name for the last 30 days

Get a performance overview of your Amazon DSP account.

What Claude returns

Claude returns a table with impressions, click-throughs, CTR, and total cost for each order so you can see which campaigns are delivering across Amazon's ecosystem.

Which Order name have the highest eCPC? Rank the top 10

Identify your best-performing Amazon DSP Order name.

What Claude returns

Claude ranks orders by effective cost per click and includes viewability rates to help you distinguish expensive-but-visible placements from cheap-but-hidden ones.

Compare Impressions and CTR month over month. Is performance improving?

Track your Amazon DSP performance trends over time.

What Claude returns

Claude shows monthly trends with percentage changes, revealing whether your programmatic engagement on Amazon properties is improving or stalling.

Break down eCPM by Advertiser name. Where are the biggest gaps?

Find optimization opportunities in your Amazon DSP data.

What Claude returns

Claude lists effective CPM by advertiser to show which product lines or brands command the highest impression costs in your Amazon DSP account.

What are my total CTR and Impressions this quarter compared to last quarter?

Quarter-over-quarter performance comparison for Amazon DSP.

What Claude returns

Claude compares quarterly totals side-by-side with percentage changes in CTR and impression volume to show overall Amazon DSP campaign health.

What Amazon DSP Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Amazon DSP reporting data — metrics and dimensions you already know from the Amazon DSP interface.

Key Metrics

Impressions
Click-throughs
CTR
eCPC
eCPM
Total cost
Supply cost
Viewable impressions
Viewability rate
Measurable rate
Total pixel conversions (14d)
Total pixel CVR (14d)

Key Dimensions

Order name
Line item name
Creative name
Creative type
Creative size
Advertiser name
Account name
Date

View all Amazon DSP fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native Claude Connector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Amazon DSP alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Amazon DSP every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Amazon DSP to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Amazon DSP as a data source. You can start querying your Amazon DSP data in natural language immediately — no code, no exports, no spreadsheets.

Is my Amazon DSP data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Amazon DSP credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Amazon DSP data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Amazon DSP performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Amazon DSP metrics can I analyze in Claude?

You can access all standard Amazon DSP reporting metrics through Supermetrics, including Impressions, Click-throughs, CTR, eCPC, eCPM, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Amazon DSP to Claude?

No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

What Amazon DSP data can I analyze in Claude?

Supermetrics pulls all standard Amazon DSP reporting metrics and dimensions through the API. This includes Impressions, Click-throughs, CTR, eCPC, eCPM, and more. You can break down data by Order name, Line item name, Creative name, and other dimensions available in Amazon DSP.

How often is Amazon DSP data refreshed in Claude?

Supermetrics queries your Amazon DSP data in real-time when you ask Claude a question. There is no sync delay — you always get the latest data available through the Amazon DSP API.