Supermetrics for Claude

Connect Amazon Ads to Claude in One Click

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Amazon Ads
via Supermetrics
Claude logo
Claude

Analyze your Amazon advertising campaigns with AI. Query Sponsored Products, Sponsored Brands, and Sponsored Display performance using natural language to optimize your Amazon ad spend.

Connect Amazon Ads to Claude
✓ No setup required ✓ Free trial on first use ✓ No credit card needed
Amazon Ads performance report in Claude

Why Connect Amazon Ads to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Amazon Ads data and get instant answers.

ACoS optimization

Ask Claude to identify products and keywords with high ACoS so you can optimize bids or pause underperformers before they eat into margins.

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Claude analyzes ACoS at the keyword, ad group, and ASIN level to identify exactly where your advertising is unprofitable. It factors in your product margins to determine the true break-even ACoS for each ASIN, not just an arbitrary threshold. Ask "Which keywords have ACoS above my break-even point of 25%?" or "If I paused all keywords with ACoS above 40%, how much would I save and how many sales would I lose?"

Search term mining

Have Claude analyze your search term reports to find high-converting queries for keyword targeting and negative keywords for waste reduction.

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Claude digs through your Amazon search term reports to find gold — high-converting queries you should target with exact match bids, and wasteful terms bleeding budget with zero sales. It organizes negative keyword recommendations by theme (competitor terms, irrelevant categories, wrong product matches). Ask "Which search terms from my broad match campaigns should become exact match keywords?" or "Show me search terms that cost more than $20 with zero orders."

ASIN-level performance

Analyze advertising performance by individual product to understand which ASINs benefit most from ad spend.

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Claude ranks every advertised ASIN by ROAS, ACoS, total sales, and ad-attributed units to show you which products benefit from advertising and which are just burning money. It identifies ASINs where organic rank is strong enough that ads may be cannibalizing organic sales. Ask "Which ASINs have the best ROAS in Sponsored Products?" or "Are there ASINs where I should reduce ad spend because organic rank is already strong?"

New-to-brand analysis

Track new-to-brand metrics to understand whether your ads are acquiring new customers or just capturing existing demand.

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Claude separates your Amazon Ads performance into new-to-brand vs repeat customers to measure true customer acquisition. It identifies which campaigns and keywords drive the highest percentage of new customers vs simply recapturing existing demand. Ask "What percentage of my Sponsored Brands sales are new-to-brand?" or "Which ad format is best for acquiring new Amazon customers — SP, SB, or SD?"

Placement optimization

Compare performance across top-of-search, rest-of-search, and product page placements to optimize bid adjustments.

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Claude breaks down your Amazon Ads performance by placement — top of search, rest of search, and product detail pages — to show where your ads perform best. It recommends placement bid adjustments based on ROAS and ACoS differences. Ask "Is top-of-search worth the premium? Compare my ROAS by placement" or "Which campaigns should have placement bid increases for top-of-search?"

TACoS tracking

Monitor Total Advertising Cost of Sales to ensure your business isn't becoming overly dependent on paid traffic.

Learn more
Claude tracks your TACoS (Total ACoS = ad spend / total sales) over time to measure advertising dependency. Unlike ACoS which only measures ad-attributed sales, TACoS tells you whether your organic sales are growing alongside your advertising. Ask "Is my TACoS improving or worsening over the last 6 months?" or "Which product categories have a TACoS above 15%?"

How to Connect Amazon Ads to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying
  1. 1

    Open Supermetrics in Claude

    Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.

  2. 2

    Authorize Amazon Ads

    In Supermetrics, authorize your Amazon Ads account. Your credentials are encrypted and never stored by Claude.

  3. 3

    Start Asking Questions

    Ask Claude anything about your Amazon Ads data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Amazon Ads

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Which products have ACoS above 30%? Show spend, sales, and ACoS for each ASIN

Identify unprofitable products that need bid adjustments or pausing.

What Claude returns
A table of high-ACoS ASINs showing spend, sales, ACoS, impressions, clicks, and conversion rate. Claude identifies whether the high ACoS is due to low conversion rates (product listing issues) or high CPCs (competitive bidding) and recommends the appropriate fix for each.

Show me top search terms by sales from Sponsored Products. Which terms should be exact match?

Extract keyword insights from search term data for better targeting.

What Claude returns
A ranked list of search terms by sales volume showing clicks, conversion rate, ACoS, and current match type. Claude flags high-performing terms that are currently on broad or phrase match and would benefit from exact match targeting with dedicated bids.

Compare Sponsored Products vs Sponsored Brands on ROAS and new-to-brand percentage

Evaluate which ad format drives the best return and customer acquisition.

What Claude returns
A side-by-side format comparison showing ROAS, ACoS, new-to-brand percentage, and total sales for SP vs SB. Claude explains the strategic role of each format — SP for harvesting demand, SB for brand building and new customer acquisition — and recommends budget allocation.

What is my TACoS trending over the last 3 months? Are we becoming more dependent on ads?

Monitor advertising dependency relative to total sales.

What Claude returns
A monthly TACoS trend showing ad spend, total sales, ad-attributed sales, and organic sales. Claude identifies whether your organic sales are growing alongside ad spend (healthy) or whether ad spend is increasingly necessary to maintain revenue (dependency risk).

Which keywords have high spend but zero sales in the last 30 days? These should be negative keywords

Find and eliminate wasted ad spend from irrelevant search terms.

What Claude returns
A table of wasteful keywords showing spend, clicks, impressions, and CTR with zero sales. Claude calculates total wasted spend and organizes negative keyword recommendations by theme so you can add them efficiently across campaigns.

How Teams Use Amazon Ads in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

📦
Amazon Sellers & Brand Owners Optimize product advertising, control ACoS, and grow market share on Amazon with data-driven decisions.

Rank my ASINs by ROAS. Which products are profitable to advertise and which should I pause?

Product-level profitability analysis to optimize your advertising portfolio.

Which of my products have the highest new-to-brand percentage? These are my best customer acquisition campaigns.

Identify which products attract new customers vs recapture existing ones.

Show me my top 10 search terms by conversion rate. Are these exact match or still on broad?

Find proven winners hiding in broad match campaigns that deserve dedicated targeting.

🎯
Amazon PPC Managers Optimize bids, keywords, and campaign structure across Sponsored Products, Brands, and Display.

Show me search terms with more than $50 spend and zero orders. These need to be added as negative keywords.

Eliminate wasted spend with a systematic negative keyword review.

Compare top-of-search vs rest-of-search placement performance by campaign. Where should I increase placement bids?

Optimize placement bid adjustments based on actual ROAS by position.

Which campaigns have ACoS improving week-over-week? What optimization changes are working?

Track the impact of your optimization efforts over time.

What's my keyword-level bid vs CPC gap? Which keywords am I overbidding on?

Fine-tune bids by comparing target bids against actual cost per click.

👔
E-commerce Directors Get strategic views of Amazon advertising ROI and its relationship to total business performance.

Give me a monthly Amazon Ads executive summary: total spend, ROAS, ACoS, TACoS trend, and top/bottom performing products.

Executive-ready Amazon advertising performance overviews.

How does our Amazon Ads ROAS compare to Google Shopping and Facebook catalog ads?

Cross-platform e-commerce advertising efficiency comparison.

What's our TACoS trend over the last 6 months? Are we building organic rank or becoming more ad-dependent?

Strategic health check on your Amazon advertising investment vs organic growth.

What Amazon Ads Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.

Key Metrics

  • Impressions
  • Clicks
  • Spend
  • Sales
  • ACoS
  • ROAS
  • CPC
  • CTR
  • Orders
  • Units sold
  • Conversion rate
  • TACoS
  • New-to-brand orders
  • New-to-brand sales
  • DPV (detail page views)

Key Dimensions

  • Campaign name
  • Ad group name
  • Keyword
  • Search term
  • Match type
  • ASIN
  • Product title
  • Ad format (SP/SB/SD)
  • Targeting type
  • Placement
  • Portfolio name
  • Bidding strategy

View all Amazon Ads fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Amazon Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Amazon Ads every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Amazon Ads to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Amazon Ads as a data source. You can start querying your Amazon Ads data in natural language immediately — no code, no exports, no spreadsheets.

Is my Amazon Ads data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Amazon Ads credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Amazon Ads data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Amazon Ads performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Amazon Ads metrics can I analyze in Claude?

You can access all standard Amazon Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Sales, ACoS, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Amazon Ads to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the connector support Amazon DSP?

Supermetrics supports Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display). For Amazon DSP data, check with Supermetrics support for the latest connector availability.

Can I track TACoS (Total ACoS) in Claude?

Yes. By combining Amazon Ads data with organic sales data, you can calculate and track TACoS in Claude to monitor your advertising efficiency relative to total revenue.

Also Connect to Claude

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