Supermetrics for Claude
Connect Amazon Ads to Claude — From Data to Decisions in Seconds
On Amazon, a few ACoS percentage points can mean the difference between profit and loss. Ask Claude to flag unprofitable ASINs, mine search term reports for negative keywords, and track whether your TACoS trend spells organic growth or ad dependency.
Why Connect Amazon Ads to Claude?
Seller Central reporting is a maze. Claude is a straight line to the answers.
- Claude analyzes ACoS at the keyword, ad group, and ASIN level to identify exactly where your advertising is unprofitable. It factors in your product margins to determine the true break-even ACoS for each ASIN, not just an arbitrary threshold. Ask "Which keywords have ACoS above my break-even point of 25%?" or "If I paused all keywords with ACoS above 40%, how much would I save and how many sales would I lose?"
- Claude digs through your Amazon search term reports to find gold — high-converting queries you should target with exact match bids, and wasteful terms bleeding budget with zero sales. It organizes negative keyword recommendations by theme (competitor terms, irrelevant categories, wrong product matches). Ask "Which search terms from my broad match campaigns should become exact match keywords?" or "Show me search terms that cost more than $20 with zero orders."
- Claude ranks every advertised ASIN by ROAS, ACoS, total sales, and ad-attributed units to show you which products benefit from advertising and which are just burning money. It identifies ASINs where organic rank is strong enough that ads may be cannibalizing organic sales. Ask "Which ASINs have the best ROAS in Sponsored Products?" or "Are there ASINs where I should reduce ad spend because organic rank is already strong?"
- Claude separates your Amazon Ads performance into new-to-brand vs repeat customers to measure true customer acquisition. It identifies which campaigns and keywords drive the highest percentage of new customers vs simply recapturing existing demand. Ask "What percentage of my Sponsored Brands sales are new-to-brand?" or "Which ad format is best for acquiring new Amazon customers — SP, SB, or SD?"
- Claude breaks down your Amazon Ads performance by placement — top of search, rest of search, and product detail pages — to show where your ads perform best. It recommends placement bid adjustments based on ROAS and ACoS differences. Ask "Is top-of-search worth the premium? Compare my ROAS by placement" or "Which campaigns should have placement bid increases for top-of-search?"
- Claude tracks your TACoS (Total ACoS = ad spend / total sales) over time to measure advertising dependency. Unlike ACoS which only measures ad-attributed sales, TACoS tells you whether your organic sales are growing alongside your advertising. Ask "Is my TACoS improving or worsening over the last 6 months?" or "Which product categories have a TACoS above 15%?"
How to Connect Amazon Ads to Claude
Three steps. Under two minutes. Zero code.
- 1
Open Supermetrics in Claude
Visit the Supermetrics connector page in the Claude directory and click Connect to link your Supermetrics account.
- 2
Authorize Amazon Ads
Authorize Amazon Ads when prompted — just a quick sign-in, then you're ready to go.
- 3
Start Asking Questions
Ask Claude anything about your Amazon Ads data in plain English. No queries, no exports, no waiting.
Example Claude Prompts for Amazon Ads
Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.
How Teams Use Amazon Ads in Claude
Click a role to see tailored prompts and analysis examples for your workflow.
- “Rank my ASINs by ROAS. Which products are profitable to advertise and which should I pause?”
Product-level profitability analysis to optimize your advertising portfolio.
“Which of my products have the highest new-to-brand percentage? These are my best customer acquisition campaigns.”Identify which products attract new customers vs recapture existing ones.
“Show me my top 10 search terms by conversion rate. Are these exact match or still on broad?”Find proven winners hiding in broad match campaigns that deserve dedicated targeting.
- “Show me search terms with more than $50 spend and zero orders. These need to be added as negative keywords.”
Eliminate wasted spend with a systematic negative keyword review.
“Compare top-of-search vs rest-of-search placement performance by campaign. Where should I increase placement bids?”Optimize placement bid adjustments based on actual ROAS by position.
“Which campaigns have ACoS improving week-over-week? What optimization changes are working?”Track the impact of your optimization efforts over time.
“What's my keyword-level bid vs CPC gap? Which keywords am I overbidding on?”Fine-tune bids by comparing target bids against actual cost per click.
- “Give me a monthly Amazon Ads executive summary: total spend, ROAS, ACoS, TACoS trend, and top/bottom performing products.”
Executive-ready Amazon advertising performance overviews.
“How does our Amazon Ads ROAS compare to Google Shopping and Facebook catalog ads?”Cross-platform e-commerce advertising efficiency comparison.
“What's our TACoS trend over the last 6 months? Are we building organic rank or becoming more ad-dependent?”Strategic health check on your Amazon advertising investment vs organic growth.
What Amazon Ads Data Can You Analyze in Claude?
Supermetrics gives Claude access to your full Amazon Ads reporting data — metrics and dimensions you already know from the Amazon Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Sales
- ACoS
- ROAS
- CPC
- CTR
- Orders
- Units sold
- Conversion rate
- TACoS
- New-to-brand orders
- New-to-brand sales
- DPV (detail page views)
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- ASIN
- Product title
- Ad format (SP/SB/SD)
- Targeting type
- Placement
- Portfolio name
- Bidding strategy
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Claude?
The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Claude Connector
One-click setup directly in Claude. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Amazon Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only Claude integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Amazon Ads every time you ask Claude a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Amazon Ads as a data source. You can start querying your Amazon Ads data in natural language immediately — no code, no exports, no spreadsheets.
- Yes. Supermetrics uses OAuth-based authentication with your Amazon Ads credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Claude through a single integration. You can ask Claude to compare Amazon Ads performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.
- You can access all standard Amazon Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Sales, ACoS, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.
- Supermetrics supports Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display). For Amazon DSP data, check with Supermetrics support for the latest connector availability.
- Yes. By combining Amazon Ads data with organic sales data, you can calculate and track TACoS in Claude to monitor your advertising efficiency relative to total revenue.
Also Connect to Claude
Ready to Connect Amazon Ads to Claude?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.