How ecommerce brand NocNoc uses marketing data across creative, audience, and trends to optimize spending by 25%

NocNoc is a fast-growing ecommerce company with a highly dynamic marketing function. To stay competitive, their performance team relies on fast creative iteration, audience testing, and trend spotting across platforms like Facebook and TikTok. But with fragmented data and slow manual workflows, they lacked the real-time insights needed to optimize campaigns quickly.

We spoke with NocNoc's Performance Marketing Assistant Manager, Vorrapon Angsupasakorn, and Performance Marketing Specialist, Teerawat Rojanasuwan, to understand how the team used Supermetrics to move from manual reporting to automated, scalable marketing intelligence that powers creative decisions, budget pacing, and audience insights.

The challenge: A manual and time-consuming process

Before Supermetrics, the NocNoc team relied heavily on manual processes to gather campaign data. Pulling reports from different platforms and consolidating into spreadsheets was time-consuming and error-prone. Data was often delayed, scattered, and hard to compare across sources.

Managing large data volumes and use cases like creative pruning, budget pacing, and audience segmentation with manual processes was a struggle.

The team knew they needed to find a way to automate and scale their data operations.

Building the foundation for scalable ecommerce marketing

NocNoc began their Supermetrics journey with a lightweight setup pulling marketing data into Google Sheets and Looker Studio to build foundational reports. This gave the marketing team quick and easy access to performance metrics, which were updated automatically.

But as campaign complexity grew, so did their data needs. Over time, they expanded their stack to an Amazon S3 data lake to accommodate.

Better data governance has enabled them to see positive results across their marketing performance.

Key use-cases in action

The team at NocNoc uses Supermetrics for various tasks.

Creative pruning & fatigue monitoring

In ecommerce, ad fatigue happens fast. A creative that performs well today can underdeliver tomorrow. With dashboards fueled by Supermetrics, NocNoc could monitor creative performance across channels faster, helping them spot signs of fatigue early and take action.

By integrating creative-level metrics from platforms like Facebook and TikTok, the team identifies:

• Which visuals and messages are driving conversions
• Which ads are burning out too quickly
• When to refresh content to avoid wasted budget

This insight allows for faster iteration and smarter budget reallocation, key advantages in a fast-moving ad environment. Thanks to better insights, the team has reached:

Results:

• 2x faster creative refresh cycles
• 50% reduction in spend on underperforming ads

Budget pacing

With daily, weekly, and monthly spend targets to hit, the team needed a way to monitor budget pacing across all campaigns. Supermetrics dashboards now give them a real-time view of spend vs. plan, ensuring no budget is left unused or overspent.

This has been especially critical during high-stakes periods like campaign launches, seasonal promotions, and product drops. This has led to a significant 25% decrease in overspend/underspend.

Audience segmentation

To improve campaign efficiency, the team uses Supermetrics to identify which audiences respond best to different creatives, messaging, or channels.

This approach has helped them refine targeting and improve overall ROAS by doubling down on top-performing segments, liminating poorly performing ones early and aligning creative themes to specific segment.

Results:

• 20% lift in engagement for segmented campaigns

Trend monitoring & market insights

Staying ahead of what's trending is key in ecommerce. The team uses Supermetrics to monitor trends over time by looking at search volumes for branded keywords and shifting consumer interest across product categories.

This external context feeds directly into their marketing decisions, whether it's adjusting SEM strategy, launching new ad themes, or identifying products to promote.

Results:

• 2x faster trend-to-campaign execution
• Gained valuable insights to explore and capitalize on new product categories to sell on NocNoc marketplace

Moving from reactive to proactive marketing

One of the biggest wins with Supermetrics has been speed to action. Since implementing Supermetrics, NocNoc has transformed their marketing operations from reactive reporting to proactive marketing intelligence by achieving:

• Real-time visibility into spend, performance & creative health
• Scalable architecture that can adapt to growing complexities
• Strategic decision-making powered by data intelligence
• Faster optimization through segmentation & trend insights