Google Analytics
Google Analytics 4 guide for marketers: How to set up your properties and make the most of your GA4 data
Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google
- Google Analytics
- Web analytics
