Data Management
Ecommerce data warehouses: the what, the why, and the how
Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data. When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a
- Data Management
- Ecommerce
