Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

How to make your marketing data AI-ready with Supermetrics

AI-ready data isn't about perfection or volume. AI-ready data is about building trust through accuracy, completeness, validity, and freshness. If there's one thing you can take away from this article, it’s: Don't let perfect stop progress. ...

12-MINUTE READ | By Outi Karppanen

Data Visualization, Power BI

14 Power BI marketing dashboard examples to inspire your reporting

We’ve assembled 14 Power BI marketing dashboard examples explicitly built for marketers, covering paid media, SEO, ecommerce, social media, and executive reporting. Use these examples as inspiration, or copy the templates directly to save time. ...

5-MINUTE READ | By Serena Chan

Supermetrics News

Build on Supermetrics: Build faster, smarter data products, on your own terms

Introducing Build on Supermetrics, a set of APIs that let you build, white-label, and scale your own data products without wasting months maintaining fragile integrations. ...

5-MINUTE READ | By Jonathan Butler & Joy Huynh

Supermetrics vs

Supermetrics vs. Whatagraph: Which tool is right for you

In this article, we’ll compare popular platforms, Whatagraph with Supermetrics, to help you decide which one is right for your agency or marketing team. ...

15-MINUTE READ | By Joy Huynh & Sonja Kukkula

Supermetrics x Monks: A global partnership to power data-driven marketing at scale

We're excited to announce a strategic global partnership with Monks, a renowned global powerhouse in digital transformation, marketing, and creative services. ...

4-MINUTE READ | By Laura Caicedo

Data Visualization

Data visualization for marketers: How to build actionable dashboards (Even if you’re not a data analyst or designer)

This guide covers dashboard planning, KPI selection, tool comparison, data pipeline automation, and best practices in visual storytelling for marketers. ...

8-MINUTE READ | By Kathy Murillo

Data Management, Data Governance

How to monitor and improve marketing data quality with Supermetrics

Poor marketing data quality is a quiet force undermining your marketing efforts, but luckily, there are proven ways to turn your data into your biggest competitive advantage using Supermetrics. ...

9-MINUTE READ | By Outi Karppanen

Supermetrics News

Supermetrics Workspaces: How to organize, scale, and separate workflows and data

In a privacy-centric world, it’s crucial to ensure your data is safe and sound, accessible only to those who need it. Introducing Supermetrics Workspaces, a new feature that helps simplify marketing data management at scale, focusing on privacy, security, and operational efficiency. ...

3-MINUTE READ | By Tea Korpi

Performance Marketing Analytics

Supermetrics for performance marketing: 8 ways to overcome data challenges and drive better ROAS

Performance marketing is all about driving results—sales, leads, sign-ups, and more— as cost-efficiently as possible. When you get it right, you're spending your budget, no more or less, on the most effective ads. Let's cover the most common data and reporting headaches and explore ways to overcome them with Supermetrics. ...

8-MINUTE READ | By Sofie Segercrantz

Performance Marketing Analytics

Ad creative testing: How to identify your best ads and win the attention game

Your creative concept is the single biggest differentiating factor between great and disastrous advertising effectiveness. That's why you need a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance. ...

12-MINUTE READ | By Outi Karppanen

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