Supermetrics product updates: November 2026

Supermetrics' November 2026 product updates let you manage Instagram from your AI assistant, link every TikTok Smart+ creative to its parent Smart+ ad, and connect Google Sheets and Google Slides to Supermetrics Studio.

The clocks have gone back, the evenings are dark, and our product team spent the extra hour well. The headline this month is a popular request: you can now manage Instagram from your AI assistant, from replying to comments to scheduling posts. If you report on TikTok Smart+, you also get a long-awaited fix, with every Smart+ creative in your Ad report now linking back to the Smart+ ad it belongs to.

We've also launched a Product Updates page, so you no longer have to wait a month to see what we've shipped. Supermetrics Studio connects to Google Sheets and Google Slides, and write access errors in Campaign Management are now easier to fix. A few connector changes need your attention, and there's a big date for your diary at the bottom.

Key takeaways

New this month

• You can now manage Instagram through the Supermetrics MCP and Supermetrics AI Chats: reply to and moderate comments, publish posts and stories, and schedule content.
• The new Product Updates page shows what we've shipped as it lands, so you don't have to wait for the monthly roundup.
• TikTok Smart+ creatives in the Ad report now show their parent Smart+ Ad ID and ad name. You can match them to your Smart+ reports and stop correcting names by hand.
• Supermetrics Studio connects to Google Sheets as a live data source, works with Google Slides, and shows where each number on a board comes from.
• The "write access not enabled" error in Campaign Management now links to the exact team your AI assistant uses.
• Codeless and Connector Builder connectors can now send requests from fixed Supermetrics IP addresses for allowlisting.
• Shopify connections are moving to expiring access tokens, with no reconnecting needed.
• AI Campaign Management launches Tuesday, November 10, 2026: brief Supermetrics once, get alerts on your key accounts, and approve changes across Google, Meta, Microsoft, TikTok and LinkedIn from your AI chat.

Action needed

• Six Facebook Ads Reach estimate fields stopped returning data on October 27.
• The LY Ads (LINE Yahoo! Ads) Display Ads connector removed two fields and changed one data type on November 4.
• Data Warehouse API keys assigned to Viewer or Finance users can no longer make changes and now return an "access denied" error.
• The Semrush Projects connector is soft deprecated and will no longer receive updates or bug fixes.

Manage Instagram from Claude, ChatGPT and other AI assistants with Supermetrics

You can now manage Instagram through the Supermetrics MCP server (Model Context Protocol, the open standard that lets AI assistants connect to tools like Supermetrics) and Supermetrics AI Chats, as well as report on it. In Claude, ChatGPT, Gemini, Microsoft Copilot, or any MCP-compatible assistant, ask it to:

• Read and reply to comments, and hide, unhide or delete them.
• Publish an image, video, carousel or story, using media from a link, an upload or AI generation.
• Schedule a post for later, edit it, or cancel it.

Instead of switching between Meta Business Suite and your reporting tool, you can see which Instagram posts performed best and reply to their comments in the same AI chat.

To help you pick sensible posting times, the Instagram Insights connector now returns an Online followers metric broken down by hour, so you can schedule posts for when your audience is most active.

Instagram changes made through your AI assistant follow the same approval guardrails as Campaign Management. You turn on write access for the account in Supermetrics Hub, where you manage your team and data source connections, and you choose which actions always need a person's approval. 

Instagram management is included with the Instagram Insights data source on paid plans, and free to try during a 14-day free trial.

New Supermetrics Product Updates page: see releases as they ship

You no longer have to wait for the monthly roundup to find out what we've shipped. The new Product Updates page lists new features and improvements across Supermetrics Studio, AI Chats and the rest of the platform as they land, newest first. Each update has its own short page that explains what's new and how to use it.

This blog remains the place for the monthly roundup, including the changes that need your attention. Bookmark the Product Updates page if you'd like to see things as soon as they ship.

TikTok Smart+: every creative now links to its Smart+ ad

The TikTok Ads Ad report now has two fields, Parent Smart+ Ad ID and Parent Smart+ Ad name, that link every Smart+ creative to the Smart+ ad it belongs to. If you report on TikTok Smart+, you may have hit this problem. Until now, the Ad report listed each Smart+ creative on its own, with nothing connecting it to the Smart+ ad it belongs to. It also showed the creative's name, often a video file name, instead of the ad name you see in TikTok Ads Manager. Some agencies have been correcting those names by hand.

What's new in the TikTok Ad report

The Ad report has two new fields, under the Smart+ Ad group:

• Parent Smart+ Ad ID
• Parent Smart+ Ad name

For each Smart+ creative, they show the Smart+ ad it belongs to. For ads that aren't Smart+, they stay empty.

How to use the Parent Smart+ Ad fields

1. Add the two new fields to your Ad report.
2. Match Parent Smart+ Ad ID in the Ad report to Smart+ Ad ID in the Smart+ Ad and Smart+ Creative reports. This is the link between your standard and Smart+ data that was missing before.
3. Use Parent Smart+ Ad name instead of manual name overrides. It holds the name from TikTok Ads Manager, so you no longer need to swap in the right names yourself.

In the Smart+ Creative report, campaign and ad group names are now available next to Creative ID and Smart+ Ad ID, so you can pull them all in one go.

Nothing changes in your existing reports. If you send TikTok data to BigQuery, add the new fields to your TikTok Ad table and the two columns fill on the next run.

How we checked the Smart+ fix

Before release on October 30, we checked every Smart+ creative in the Ad report. Each one received its parent Smart+ Ad ID and the ad name shown in TikTok Ads Manager, and every parent ID matched the Smart+ reports. Ads that aren't Smart+ weren't affected.

What the Smart+ fix doesn't cover

Older Smart+ Catalog ads have no parent, so both fields stay empty for them. Naming issues on standard ads, such as video file names or numeric names, are separate and haven't changed.

Supermetrics Studio: Google Sheets, Google Slides, and where your numbers come from

Supermetrics Studio is Supermetrics' AI workspace for building live reporting boards and presentations from your marketing data. 

Paste a Google Sheets link into Supermetrics Studio, sign in, and it builds a board with a live connection to your sheet.

Google Slides works both ways. Import a deck from a link, or ask any board to turn itself into a presentation that keeps its live data. If you build monthly client decks, the numbers in Google Slides now update from the board instead of being pasted in by hand.

You can also check where any number comes from. In edit mode, each KPI, table and chart shows its data source and the query behind it.

Campaign Management: fixing the "write access not enabled" error

Write access is the setting that lets Campaign Management make changes to your ad accounts. When it's off for the team your AI assistant uses, you see a "write access not enabled" message. The most common cause is signing in to Hub with a different email than the one you use in your AI assistant, so write access ends up switched on in the wrong team.

Three changes make this easier to fix:

• The error message now links to the exact team your AI assistant uses.
• The message explains each case. If write access is on in another of your own teams, it points you there. If it's on in a team you aren't part of, it gives a hint about the email mismatch.
• If you open a link to a team and Hub can't switch you to it, Hub now shows a warning with the email you're signed in with and a "Sign in with another email" button. The same warning helps when you connect a data source while signed in with the wrong email.

Connector changes to check: Facebook Ads, LY Ads, Data Warehouse API, Shopify and Semrush

Facebook Ads: Reach estimate fields removed (action needed)

Meta removed the underlying fields with no replacement, so these Reach estimate fields stopped returning data on October 27: 

• Daily active users
• Bid estimate curve JSON
• Bid estimate curve: spend
• Bid estimate curve: reach
• Bid estimate curve: impressions
• Bid estimate curve: actions

If a report or dashboard uses any of them, remove them.

Meta connectors move to Graph API v26.0

We're also upgrading our Meta connectors to Graph API v26.0: Facebook Ads, Facebook Insights, Facebook Public Data, Facebook Billing Data, Instagram Insights and Instagram Public Data. We don't expect any other impact on your reports.

LY Ads Display Ads (action needed)

On November 4, the LY Ads (LINE Yahoo! Ads, formerly Yahoo! JAPAN Ads) Display Ads connector moved to API v20, because v18 is being retired. The fields Search keyword and Search keyword ID were removed, and Conv. value (via click) changed from a whole number to a number with decimals. If a report uses Search keyword or Search keyword ID, remove them. Only one customer is affected by the data type change, and we've contacted them directly.

Data Warehouse API: team role checks (action needed)

The Data Warehouse API, which you use to manage transfers, destinations, transfer runs and backfills, now checks a user's team role, the same way Hub does. This only affects API keys assigned to a Viewer or Finance user, which now get an "access denied" error. Keys assigned to an Owner, Admin or Editor, and keys with no assigned user, work as before. To fix it, create an API key in Hub (Team settings, then API keys) assigned to an Owner, Admin or Editor, or raise the assigned user's role. Viewers can still read transfers, runs and destinations. Hub, the Supermetrics API for data queries and the MCP aren't affected.

Shopify: expiring access tokens

Shopify requires every public app to use expiring access tokens before January 1, 2027. We're moving all Shopify connections over before then, with November 2 as the target date. You don't need to do anything, and access refreshes automatically. If you see a "please reconnect your Shopify store" message, reconnecting fixes it. Stores connected by several teams keep working for all of them.

Semrush Projects: heading for retirement

Semrush Projects, an early access connector, is now soft deprecated (still running, but no longer maintained). We won't take bug reports for it or update it, and until we retire it, you use it at your own risk. We won't take bug reports for it or update it, and until we retire it, you use it at your own risk. We'll share the retirement timeline in the coming weeks.

Supermetrics static IP addresses for codeless and Connector Builder connectors

If your platform needs IP allowlisting, codeless and Connector Builder connectors can now send requests from a fixed set of Supermetrics IP addresses. Add them to your allowlist once and the connection keeps working without constant updates to your network rules.

Snowflake has static IPs turned on for everyone. For other codeless connectors, contact Support and we'll switch them on for one customer or for the whole connector. For Connector Builder connectors, you turn them on in the connector configuration. Make sure you allowlist every address on our IP allowlisting page.

Save the date: AI Campaign Management lands Tuesday, November 10

Moving one budget can still mean logging into Google, then Meta, then TikTok, then LinkedIn. One agency we work with rebuilt six Google Search campaigns in two hours, not the 14 hours they had estimated, from a single chat. 

Since June 2026, more than 23,000 teams have made over 570,000 campaign changes with Supermetrics. On November 10, 2026, it all comes together, when Supermetrics officially launches AI Campaign Management.

With AI Campaign Management, you brief Supermetrics once on how you run your marketing. It keeps watch over your most important accounts and tells you the moment something needs attention. You make the change across Google Ads, Meta, Microsoft Advertising, TikTok Ads, LinkedIn Ads, Snapchat, and ChatGPT Ads and more from the chat you're already in, and nothing goes live until you approve it.

Your accounts, your rules, your call. Your browser tabs get the day off. Mark Tuesday, November 10 in your calendar. You'll want to test out this one live.

Log in to Supermetrics or start a 14-day free trial to try these out.