Ever wish you could adjust your campaigns from the same place you analyze them? Now you can.
Introducing Supermetrics Campaign Management.
Analyze your campaign data in AI. Brainstorm next steps. Then, push changes back to your ad platforms. Move from insight to action without switching tabs.
Run your campaign management workflow in Claude, ChatGPT or Supermetrics Studio. Need to reallocate budget? Just ask. Want to test out some new creative? Create, review, and set it live in the same chat.
AI has already transformed how you analyze campaigns. Now, it’s transforming how you manage them.
I decide what needs to happen, and it gets done across Google and Meta from one place.
Key takeaways
- Campaign Management lets marketers manage Google Ads, Meta, Microsoft Advertising, TikTok Ads, LinkedIn Ads, Snapchat, and ChatGPT Ads campaigns from AI chats, Supermetrics Studio, or your own applications.
- Connected campaign data and saved Business Context help AI interpret performance. Campaign Monitoring flags issues, and Campaign Actions lets you make the changes.
- You choose which accounts can be edited and which changes need sign-off. Every campaign change is logged in Supermetrics.
- Premier Cru Solutions rebuilt six Google Search campaigns in two hours, compared with an estimated 14 hours manually. The team estimates it saves around 30% of its time using Supermetrics and Claude.
- Between June and October 2026, more than 23,000 teams made over 570,000 campaign changes through Supermetrics.
- Verdict: If you already use AI to analyze ad performance, you can now make campaign changes from the same conversation.
What is Supermetrics Campaign Management?
Supermetrics Campaign Management lets marketers make campaign changes to seven ad platforms (Google Ads, Meta, Microsoft Advertising, TikTok Ads, LinkedIn Ads, Snapchat, and ChatGPT Ads) from their AI chat or Supermetrics Studio dashboard.
Analyzing marketing data with AI is one thing. But once you’ve discovered a key insight, you then need to act on it: opening up the relevant ad platforms, logging in, and manually making changes.
That’s why we created Campaign Management. Now, you can push changes back into your ad platforms without even having to open them up. Whether you’re working in AI or using Supermetrics Studio, you can make campaign changes from the same place you analyze and brainstorm.
Campaign Management means your campaign decisions no longer come with a separate round of manual edits. Once you’ve worked out your next move, you’re already in the right place to make it.
How does Supermetrics Campaign Management work?
Connect your campaign data and save your business context, use monitoring to find what needs attention, then make campaign changes under the controls you choose.
With Campaign Management, you can manage your campaigns in three steps. Here’s how each of them works.
1. Foundation: Connecting your data and adding Business Context
Supermetrics connects your campaign data from all connected sources to the AI tools your team uses. And with the Business Context feature, you can add additional information to guide the AI’s recommendations: what counts as a conversion, which targets to prioritize, which accounts belong to each client, and so on.
Save that guidance once and your teammates can also use it in their conversations. A new colleague can immediately start following the reporting rules your team has already established.
This is the foundational step that everything else depends on: give your assistant access to the numbers and explain how your business judges them.
2. Analysis: Find out what needs attention with Campaign Monitoring
Before you start adjusting campaigns, you need to know where to look. When you’re managing several accounts, a jump in costs or a drop in conversions can get lost among the daily fluctuations.
That’s where Campaign Monitoring comes in.
Supermetrics can check your connected campaign accounts and alert you when something needs attention. You can then investigate the findings in your AI chat or Supermetrics Studio before deciding what to do next.
There are two Campaign Monitoring tools: Audit and Monitor. Here’s how each of them works.
| Tool | Platforms covered | How it works |
|---|---|---|
| Audit | Google Ads and Meta | On-demand checks, with issues ranked by money at risk |
| Monitor | Google Ads, Meta, and GA4 | Scheduled checks against fixed thresholds that send alerts to Slack or email when your thresholds are breached. One platform per monitor. |
You don’t have to use Audits and Monitor if you don’t want to. If you’d rather analyze your marketing data by opening up your AI tool and asking, that’s fine too. Campaign Monitoring just gives you two easy ways to spot issues before they escalate.
3. Action: Make the changes with Campaign Actions
Once you’ve decided what to do, Campaign Actions lets you make the edits from your AI chat or Supermetrics Studio.
But what exactly do we mean when we say “make the edits”?
Campaign Actions lets you work on budgets and bids, as well as targeting, ads, and creatives, across the following ad platforms:
Note: Available edits depend on the platform and action.
Enable write access for the accounts you want to manage, then choose which changes need sign-off. Decide what you want to do and have Supermetrics apply the edits without you needing to log into the ad platform yourself.
You can require approval for live budget changes, for example, or for every change to a live campaign. We’ll dig into how you stay in control in more detail below.
Every change is recorded in Campaign History, so you can always see what’s changed and who did it.
How do I stay in control when using AI to manage my campaigns?
Stay in control using Supermetrics Campaign Management: choose which accounts AI can edit and which changes need human sign-off, with every change recorded in Supermetrics.
Even if you’ve connected an ad account, that doesn’t mean Supermetrics can instantly modify your campaigns without permission. Write access is opt-in for each ad account, meaning you always stay in control.
Campaign Management gives marketers four approval settings to choose from, depending on how much control you want to retain:
- No human approval: Changes apply immediately.
- Going live: Approve before a campaign goes live, including unpausing it.
- Budget & going live: Approve live budget changes and before a campaign goes live.
- All live changes: Approve every change to a live campaign, including enabling it.
If you’re getting started, we recommend you choose All live changes so you can review each live edit before it happens. And remember: Campaign History in the Supermetrics Hub records what changed, so you have a complete log of what’s happened.
You can always begin with one account and expand access as you become comfortable with the workflow. Our guide to AI campaign management controls walks you through that process step by step.
How much time do marketers save with Campaign Management?
Marketing agency Premier Cru Solutions completed a six-campaign Google Search rebuild 7x quicker using Campaign Management than it would’ve taken them manually.
Premier Cru Solutions, a US-based digital marketing agency serving wineries, uses Campaign Actions with Claude to manage Google Ads and Meta campaigns.
In November 2026, they told us that Campaign Management helped them rebuild six Google Search campaigns in 2 hours, compared to the 14 hours it would have taken them to do this manually.
What’s more, they completed a Meta naming restructure involving 40 ads in minutes — rather than the estimated 30–40 minutes.
On a day-to-day basis, the team estimates that Campaign Management saves them around 30% of their time. The team currently uses its own Claude skills for scheduled checks and plans to soon add Supermetrics Business Context and Campaign Monitoring.
Premier Cru shows how Campaign Management can expedite a team’s workflow, but they’re far from alone. Thousands of other marketers are putting it to use, too: between June and October 2026, over 23,000 teams made more than 570,000 campaign changes through Supermetrics.
Ready for your new campaign management workflow?
You’ve already changed how you ask questions about your campaigns. Now, change what happens after you get the answer.
With Supermetrics Campaign Management, you can go from insight to action without leaving the AI chat. You drive the decisions but Campaign Management helps you carry them out — without you spending your afternoon clicking through ad platforms.
This is the new workflow for performance marketers. Start using it today.
Connect your accounts or enable campaign write access.
Frequently asked questions
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Campaign Actions supports campaign changes across seven ad platforms. Audits support on-demand checks for Google Ads and Meta. Monitoring supports scheduled checks for Google Ads, Meta, and GA4, with one platform per monitor.
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Yes. Campaign Management uses your existing Supermetrics connections. Enable campaign write access for each account you want to edit. The person who owns the connection must grant that access, and their ad platform permissions must allow the change.
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No. You can ask questions and investigate results with read-only access. Add write access when you’re ready to make campaign changes. Our guide to what AI can do in marketing explores tasks you can start with.
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No. Save your reporting rules in Business Context to make them available across your team’s future conversations through Supermetrics. Include guidance such as conversion definitions, targets, and which accounts belong to each client. Update it when those details change.
