Supermetrics Blog

Before you back away, no, I'm not trying to turn you into a statistician or build neural networks overnight. Rather, in this article, I'll share how you could prioritize, question, iterate, and optimize your data more effectively—like a data scientist. ...

If you're constantly toggling between spreadsheets and ad dashboards trying to get a clear picture, this guide is for you. ...

What if there were a way to streamline the process, gaining agility and unlocking deeper insights? Introducing a new feature in Supermetrics’ Marketing Intelligence Platform—data refresh settings. ...

If you’d like to get started with last-click attribution right away, swipe our free template for Google Sheets. If you want to learn when last-click attribution makes sense and how to make the most of it, keep reading. ...

This gap between data volume and effective usage points to the need for a better system. Marketing information management. It involves gathering, organizing, and analyzing information from various sources, like research reports, competitor insights, and customer reviews, to inform business decisions, enhance campaigns, and learn more about your audience. ...

You're collecting more data than ever, but you find it difficult to turn that information into clear decisions. And you're not alone: according to our 2025 Marketing Data Report, 56% of marketers say they don’t have enough time to properly analyze the data they collect. ...

A solid marketing tech stack creates unity out of the chaos. In this guide, you’ll learn what a marketing tech stack is, the core components to include, and a step-by-step plan for building one that evolves with your business. ...

Many marketers spend countless hours wrangling data, reporting on multiple channels, and responding to fast-changing trends. Artificial Intelligence (AI) lightens that load by automating repetitive tasks and sifting through data at scale, freeing you to focus on the strategic, creative work that moves the needle. ...

With increasing privacy and third-party cookies declining, 57% of marketers expect less effective targeted advertising and marketing measurement across channels. In this article, we’ll focus on B2B applications and discuss how you can use Supermetrics for LinkedIn Conversions API to improve marketing. ...

With great power comes great responsibility. When you collect and manage data, it's essential to do so with care—because mishandling it puts your customers' sensitive information at risk. ...