One login can give your agency access to dozens of client accounts, but each client should only see their own data. This month’s biggest update helps you keep it that way.
With Client Account Isolation (beta), agencies can choose exactly which accounts each client workspace can access, even when those accounts share a login.
There’s more to explore below, including new ways to manage campaigns and track performance over time. You’ll also find free guides, upcoming webinars, and an AI shortcut to try.
- Client Account Isolation (beta) keeps each client's data inside their own workspace, even when one login can reach every account. Hidden accounts can't be reached through AI or MCP tools either.
- Snapchat joins the ad platforms you can manage through the Supermetrics MCP, and the new Bluesky connector tracks public profile and post data with no login needed.
- Action needed: Snapchat's lifetime reach, unique impressions and frequency metrics now need a campaign, ad squad or ad dimension. From October 1, Taboola's "Viewable impressions" is called "Impressions", and "Impressions" is called "Served ads".
- Drop a file. Get a board. You can now drop an Excel, CSV, TSV, JSON or XML file into Supermetrics Studio and SuperAI will build a board from it.
- On October 27, we're joined by Azalea to show why your ROAS, your attribution models and your actual revenue rarely agree, and how to close the gap.
- TrueMetrics cut client data setup to two to three weeks and delivered a churn and lifetime value pilot in half the usual time, with 85%+ model accuracy.
- Verdict: October gives agencies more control over client data access. Client Account Isolation (beta) keeps each workspace limited to the accounts you choose, even when your agency uses a shared login.
Product update
This month's biggest update is for agencies. Client Account Isolation (beta) keeps each client's data inside that client's workspace, even when one login can reach every account.
Plus, you can now manage Snapchat Ads campaigns through the Supermetrics MCP, Bluesky arrives as a new connector, and the Google Sheets add-on explains errors in plain language. There are also two field changes for Snapchat and Taboola that might affect your reports.
Read the full October product updates →
AI shortcut of the month
Drop a file. Get a board. You can now drop an Excel, CSV, TSV, JSON or XML file into Supermetrics Studio and SuperAI will build a board from it: KPIs, trend charts, rankings, all in one go. Offline sales, event leads, a budget tracker, an export from a tool we don't connect to: if it's in a file, you can chart it. Coming soon: live data from Google Sheets.
Try it: open Supermetrics Studio → drop in your file → ask SuperAI to "build a board from this file."
Webinars
Your ROAS is lying to you
Your ROAS looks fine, until it meets your actual recorded sales. Then the number you've been reporting all quarter turns into something you don't recognize. We call it the ROAS monster, and it's hiding in more dashboards than anyone wants to admit.
Join us for a live demo of Azalea. We’ll discuss why MMM, MTA, platform-reported ROAS and real revenue almost never agree and why that gap is an architecture problem wearing a tracking-problem costume. The demo will demonstrate how to drag your ROAS back into the light. Save your spot before the monster finds your dashboard, too!
Date & Time: Oct 27 · 1PM EDT | 10AM PDT
Where: Online
Speakers: Meghan Hodge, Senior Account Manager at Supermetrics
Ren Agarwal, Co-Founder at Azalea
Aniket Deshpande, Co-Founder at Azalea
Host: Joanna LeBlang, Senior Field Marketing Manager at Supermetrics
Events
Virtual hands-on lab: Ready to turn your agency's internal tools into a client-ready product?
Agencies are already building their own AI-powered tools in-house. In this 90-minute hands-on lab, you'll build one live. You'll use the Supermetrics Platform API and Data API with Claude Code to create real features for a self-service performance marketing platform your clients can use, with Supermetrics as the data infrastructure underneath.
Register for the October 22 hands-on lab and pick the time that works best for you:
Register for 4 PM BST | 11 AM EDT
Register for 2 PM SGT | 5 PM AEST
Practical guides
Build or buy? How to assemble your marketing stack in the age of AI
AI has made marketing tools faster and cheaper to build than ever, but that doesn't mean you should build everything yourself.
In our latest guide, we break down:
✅ When to build: where custom solutions actually create competitive advantage
✅ When to buy: why proven infrastructure saves you time, cost, and maintenance headaches
✅ When to do both: how to buy the foundation and build only the parts that matter on top
Plus, you'll get a practical decision checklist to evaluate your stack tool by tool.
Whether you're in marketing, marketing ops, data, or product, this one's for you.
The comprehensive prompt playbook for marketing data analysts
We built a free 10-chapter playbook with 50+ ready-to-use prompt sequences for marketing data analysts — covering every stage from scoping the question to monitoring results.
✅ Turn vague stakeholder requests into testable questions
✅ Validate data before you analyze it
✅ Diagnose why performance changed (not just what)
✅ Build forecasts, scenarios & budget models
✅ Communicate findings for any audience
Works with Supermetrics for Claude and Supermetrics for ChatGPT.
Agentic campaign management: How to give an agent enough freedom to be useful while keeping control of your campaigns
Curious about using AI agents to help manage your campaigns, but unsure how to get started? This free guide shows you how to put agents to work while staying in complete control of your campaigns.
You’ll learn:
✅ What makes a campaign workflow agentic
✅ Why use agents to help manage your campaigns
✅ The 3 ways to access campaign management agents
✅ Your campaign agent readiness checklist
✅ How to test your first campaign agent
Success story
How TrueMetrics streamlined client onboarding & data setup
Client onboarding used to take up roughly half of a typical TrueMetrics engagement: connecting Google Ads, Meta, TikTok, and GA4 before any real analysis could start.
With Supermetrics, that foundation now comes together in two to three weeks, freeing the consulting team to focus on what clients actually hire them for: attribution, creative strategy, and AI-ready insights.
For one gaming client, that meant a churn and lifetime value pilot delivered in two weeks instead of four, with 85%+ model accuracy.
Top blog posts from October
AI-powered marketing reporting for in-house teams: the 2026 guide
Our guide to AI-powered marketing reporting for in-house teams explains how Hawaiian Airlines used AI & Supermetrics to replace an eight-person, eight-day reporting process (and save more than 500 hours a month).
How to connect Claude or ChatGPT to your marketing data
Tired of logging into ad platforms, downloading CSVs, uploading them to AI — and repeating the process as soon as the dataset becomes stale?
Learn how to connect Claude or ChatGPT to your marketing data and start connecting your live data to your favorite AI tools.
The 9 best AI agents for marketing: A complete guide for 2026
Discover the 9 best AI agents for marketing in 2026. Dig into each agent’s specific features, pros and cons, and learn how much they cost. The perfect guide if you’re thinking of getting started with AI marketing agents.
