What you'll build (live, in your own lab workspace)

  • Live client dashboards: Feed performance data through the API into your agency's internal platform, so clients always see current numbers without manual exports.
  • A custom admin UI: Manage data sources, custom fields, and data blends across all your clients from one interface your team controls.
  • Automated data warehouse transfers: Create and manage transfers to your data warehouse ahead of client needs, instead of setting each one up by hand.

Who should attend this lab?

  • Agency data engineers, analytics leads, and marketing technologists
  • Teams with an existing data warehouse, such as BigQuery
  • Builders comfortable with APIs and AI coding tools like Claude Code

How the lab works

  • Length: 90 minutes, live and virtual
  • Agenda: About 10 minutes of framework and context, about 60 minutes of hands-on building, and the rest for Q&A
  • Your own lab workspace: We set up an isolated workspace for you through the Supermetrics Platform API, so you can build without touching production data.
  • Or bring your own: Prefer to work in your existing Supermetrics workspace? Choose that option when you register.

Why build on Supermetrics

Supermetrics handles the data layer, so your team can focus on the product your clients see.

15% of global ad spend flows through Supermetrics

Trusted by 200,000+ companies, including dentsu and OMG

Encrypted, direct data transfers with GDPR and CCPA compliance

Predictable pricing: costs don't rise with data volume


Hosted by

Pieter van Groenendael

Principal Solutions Engineer

Pieter has spent the last 4 years bridging the gap between Supermetrics' product and commercial teams, helping marketing and data teams across EMEA unlock the full potential of their marketing data. He has worked with world leading brands & agencies across retail, FMCG, and more, and is a regular speaker on topics including marketing analytics, first-party data strategy, and AI in marketing. In his spare time, he enjoys coaching youth basketball.

Suzan Miqdadi

Senior Field Marketing Manager JAPAC

Suzan leads marketing for APJ at Supermetrics, looking after field and partner marketing along with the overall GTM strategy across the region from Singapore. With nearly 15 years in enterprise B2B marketing, she now focuses on how AI and marketing data change the way teams make decisions, and on separating what works from what merely sounds good.

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