Virtual event
Your ROAS is lying to you
Platform-reported ROAS, MMM, and MTA rarely agree — and the gap isn't a tracking bug. It's an architecture problem. Join Supermetrics and Azalea for a live look at where your numbers diverge from real revenue, and what to do about it.
📅 October 27, 2026
⏰ 1PM EDT | 10AM PDT
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What you'll learn
- Why platform-reported ROAS, MMM, and MTA almost never land on the same number — and which one (if any) you should trust
- How to spot the "ROAS monster": the moment your reported performance meets your actual recorded sales
- Why this gap is an architecture problem, not a tracking problem — and what that distinction means for how you fix it
- A live demo of Azalea connecting marketing spend to real revenue, so you can see the gap close in practice
Meet our speakers
Joanna LeBlang
Senior Field Marketing Manager
Joanna is the Senior Field Marketing Manager at Supermetrics, leading the North American go-to-market strategy. With a background spanning technology, media, and finance, she specializes in demand generation, ABM, and lifecycle marketing. Joanna is a winner of the "Hotness Unleashed in Field Marketing" award and has a proven track record of scaling global campaigns, driving millions in influenced opportunities.
Meghan Hodge
Senior Account Manager
Meghan Hodge is a Senior Account Manager at Supermetrics, where she partners with enterprise brands and agencies to streamline data pipelines from marketing and ad platforms into their analytics and BI environments. With over a decade in data and analytics consulting, including work on data infrastructure projects with Fortune 500 companies, she helps businesses turn data chaos into clear business insight.
Ren Agarwal
co-founder of Azalea
Ren Agarwal is co-founder of Azalea, revenue-connected marketing analytics. The idea for Azalea came from his years as a CMO trying to answer the question every marketing leader eventually faces: what did this spend actually do to revenue? In early 2025, as AI and data integration tools matured, Ren saw a way to build what he had always wanted: marketing data pulled out of its silos, matched against sales data, and ready to act on. A serial entrepreneur with more than 25 years of experience, Ren is CEO of StoryAZ Studio and Chipsy.io.
Aniket Deshpande
Co-founder of Azalea
Aniket Deshpande is co-founder of Azalea, where he leads customer strategy, business development, and delivery. His work spans AI and marketing products across industries, and he partners closely with marketing, product, and go-to-market teams to make sure Azalea delivers what marketers actually need: answers grounded in actual revenue.