What you'll build (live, in your own lab workspace)

  • Live dashboards: Feed performance data through the API into your internal platform, so clients and stakeholders always see current numbers without manual exports.
  • A custom admin UI: Manage data sources, custom fields, and data blends across all your clients and accounts from one interface your team controls.
  • Automated data warehouse transfers: Create and manage transfers to your data warehouse ahead of client and stakeholder needs, instead of setting each one up by hand.

Who should attend this lab?

  • Data engineers, analytics leads, and marketing technologists at agencies and brands
  • Teams with an existing data warehouse, such as BigQuery
  • Builders comfortable with APIs and AI coding tools like Claude Code

How the lab works

  • Length: 90 minutes, live and virtual
  • Agenda: About 10 minutes of framework and context, about 60 minutes of hands-on building, and the rest for Q&A
  • Your own lab workspace: You’ll build in your existing Supermetrics workspace with an API key you create during setup. Everything starts read-only, and nothing changes unless you approve it.

Why build on Supermetrics

Supermetrics handles the data layer, so your team can focus on the product your clients see.

15% of global ad spend flows through Supermetrics

Trusted by 200,000+ companies, including dentsu and OMG

Encrypted, direct data transfers with GDPR and CCPA compliance

Predictable pricing: costs don't rise with data volume


Hosted by

Jack Bitcon

Senior Solutions Engineer

Jack is a Senior Solutions Engineer at Supermetrics, where he's spent the last four-plus years working with agencies and key accounts across North America, helping hundreds of customers elevate their marketing reporting. Before Supermetrics, he ran data and reporting automation for an agency in Charlotte, NC, the exact kind of work his customers now use Supermetrics to simplify. When he's not neck-deep in dashboards, you'll find him hiking or kayaking near his home in the Virginia foothills.

Bren Finnegan

Senior Field Marketing Manager, EMEA

Bren is an experienced B2B marketing leader with a strong track record of building and leading high-impact marketing programs across Europe. He currently works as EMEA Field Marketing Manager at Supermetrics, having previously spent more than five years helping to grow Fivetran’s presence across the UK and Ireland.

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