Webinar Summary
Fundamentals: This is where we get everyone speaking the same language, minus the fluff. We’ll cover what AI, LLMs, and MCP actually mean for a marketer. MCP (Model Context Protocol) is simply the open standard that connects models like Claude or ChatGPT directly to your live marketing data through one secure, authenticated connection.
In this on-demand virtual lab, you’ll set up your own environment alongside us, powering up Supermetrics Studio (and your new SuperAI assistant) with your live data so you’re ready to build for the rest of the session.
Build it yourself: the quickstart guide
Every prompt from the lab, in order, so you can build the dashboard yourself. Seven steps take you from an empty board to an AI-powered dashboard covering executive overview, creative deep dive, budget pacing, and campaign management.
The guide will help you to:
- Create a multi-tab performance dashboard from a single prompt
- Add a creative deep dive that flags stale creatives
- Add AI performance summaries under your KPIs
- Bring in Google Analytics 4 traffic and paid-attributed conversions
- Add a chatbot so viewers can ask their own questions of the data
- Add budget tracking and pacing with suggested next steps
- Add a campaign management tab with confirm-first action buttons
Ready to build this using your own data?
Don't be held back by dashboards. Supermetrics Studio lets you build dashboards straight in Claude, connect them to to live data, and share them from within a governed environment.
