Make better marketing decisions with Supermetrics

Make better marketing decisions on
campaigns

Turn overwhelming data into clear insight and immediate action with one intelligent platform.

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Trusted by 200,000+ companies in 120 countries

Built for teams that move fast

Unify and shape data

Get all your data automatically into one place. But don't just stop there. Use our built-in tools to shape your data to your unique reporting needs and structure.

Analyze and take action

Use powerful, built-in AI tools and dashboards to see your marketing's total impact and pinpoint the exact areas where you need to improve right now.

Streamline with AI

Put AI into your existing workflows. Our platform gives marketers in-product agents for instant analysis, and our open ecosystem lets builders orchestrate powerful, custom AI workflows.

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What you can do with Supermetrics

Connect

Bring everything together

Stop losing hours to manual data collection. Bring every online and offline marketing source together automatically, so you spend time on strategy, not building dashboards. See the full picture of performance in one live view, always up to date.

Connect your data together

Manage

Organize data, unlock growth

Turn data into trusted insights. Supermetrics cleans, organizes, and standardizes everything automatically, so every number tells the true story. Make confident decisions knowing your data is accurate, consistent, and always ready.

Organize your data

Analyze

Spot growth drivers

Discover what actually drives growth. Reveal patterns and opportunities hidden in your data, turning complexity into clear next steps. See beyond surface metrics to understand what really moves your business forward.

Analyze your performance

Activate

Turn insights into action

Say goodbye to your CDP. Supermetrics sends clean, up-to-date insight back to your ad, email and engagement platforms, automates real-time optimizations, and keeps every team aligned. So every marketing dollar drives greater growth.

Activate your marketing data

Supermetrics AI: your competitive advantage

Ask in plain language and get the chart, the “ why ,” and a next step, all in the same workspace. Powered by governed models, every answer is consistent and ready to act on.

Get your competitive advantage and make smarter marketing decisions.

Tell me more

“Supermetrics hit the sweet spot for ETAM — great product quality, ease of use, relevant pricing, and real partnership. It wasn't just about buying a tool — it was about co-building a strategy. We felt like Supermetrics believed in our ambition and valued us as a client.”

Sophie Buresi

Global Data and CRM Factory Director at ETAM Group

“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”

Nidhi Parikh

Marketing Effectiveness Manager - Europe, APAC & LATAM at Electrolux

“I'd say we save easily over 100 hours every month by using Supermetrics. The leadership team sees the value of the product as we can now get reports on their desk every Monday with more KPIs and quicker than before.”

Mickaël Zollet

Head of Marketing Operations at Le Figaro

“With the adoption of Supermetrics, the team now has the freedom to interact directly with the data, breaking away from the limitations of black box analytics. This empowers them to explore and manage their reports themselves.”

Pascal Coulier

Ecommerce & Omnichannel Marketing at HP

“The marketing team has to figure out how much money to spend and justify the need to the budget holders. And digital marketing is expensive. So using a tool like Supermetrics allows them to see what the campaigns are doing and better justify the costs.”

Jen Whorton

Senior Manager, Database and Data Management at Feld Entertainment

“Running an advanced statistical model like MMM, it’s non-negotiable to have a reliable data infrastructure in place. With the model using Supermetrics and Google Cloud, we’ve improved ROAS by at least 15%.”

Lauri Nurmela

Marketing Analytics & Automation Lead at Swappie

See the Platform in action

The Marketing Intelligence Platform lets you connect, shape, analyze, and activate your data, all in one platform. So while your competition is still piecing together disparate data, you're confidently moving forward.

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Scalable solutions for all teams

Marketing

Connect every channel, link campaigns directly to revenue growth, and show marketing’s impact in concrete numbers.

For marketing teams

Data

Deliver clean, analytics-ready marketing data without ticket backlogs, empowering teams to self-serve.

For data teams

Development

Build customer-facing data products on top of Supermetrics’ robust APIs, delivering analytics without rebuilding the plumbing.

For development teams

Brands

Get a single source of truth for campaign performance, map marketing activity to sales outcomes, and double down on what works.

For brand marketers

Marketing agencies

Aggregate client data from any platform, deliver instant dashboards and insights, and prove ROI that keeps retainers growing.

For marketing agencies

Small and medium-sized businesses

Get enterprise-grade marketing intelligence without enterprise overhead. Supermetrics sets up in minutes, offers predictable pricing, and scales as your channels and growth ambitions expand.

For SMBs

Enterprise businesses

Handle large data volumes with enterprise security and governance. Supermetrics offers region selection, SSO and workspace controls, keeping teams aligned on what moves the needle for the global business.

For enterprises

Marketing performance that moves the needle

,000+

companies growing faster

more efficient marketing

lower cost per click

higher conversions